STRATEGIC INTERNET MARKETING

DO YOU WANT MORE CLIENTS?

Probably the most misunderstood and overrated game today is organic SEO, often dubbed as a “science”, it is really nothing more than a little common sense, strategic thinking and oftentimes, for the most part, time consuming.

It is the latter that makes most SEO strategies difficult, they are time consuming and take diligence, tweaking, reporting and follow up on results. The short-cut to success route has been squashed by all major search engines and the path to SERPs glory is now marked by hard work and solid, focused goals.

Most people start with their URL…wanting to have a URL that is rich in keywords and one that will attract the searchers because of where it will place in the “METAs” of the search engines. This makes good common sense but is not always that easy if good names are taken or you are corporate and must stick to a strong identity and branding.

If you are married to branding then the next step is keyword research and choice of keywords which leads to your building of content. “Content is King” is the saying right now on the web and it really is the God’s truth. The search engine world today is ruled by “relevancy”, so all content that is relevant to your marketplace, your niche, is what will give you credibility and relevancy in the eyes of the search engines.

Once you’ve achieved a strong content base the next step is to build a site that is easily accessible and easy to use…what is now called “Web 2.0”. A good Web 2.0 site is one that is easy to read, easy to use and easy for users to experience.

Following the basic construction, the overall SEO plan is one of generating links and continuing to build on your already awesome content. As you continue to create new inbound links and continue to add content, the search engines view your site are more “relevant” and more “authoritative” to your subject matter. In turn your SERPs (search engine results pages) will climb, your visibility will increase and so will your hits, your leads along with your sales and revenues.