Last year, for the first time ever, the number of mobile-only adult Internet users topped the number of desktop-only Internet users. The importance of the smartphone and tablet cannot be ignored.
In this issue, we’ll talk about ways you can make sure your business is ready to handle the continuing growing influx of mobile customers.
Make sure your business site is visible to and adjusts for mobile searches.
In other words, it’s crucial that your site adjust automatically to the device it’s being viewed on. This also helps with the way your site is ranked by Google and, more importantly, potential customers aren’t turned off by poor functionality from your site.
Make it easy for customers to make mobile payments.
Reports tell us that customers are by and large fairly comfortable with making payments from their mobile device. Essentially, mobile payment creates a simple and seamless shopping experience.
Now is the time to offer a mobile app.
A study carried out by Gallop found that 72% of the U.S. population checks their phone at least once every hour. Nearly 90% of them are checking their updates through apps.
By increasing engagement and driving up the number of ways you can connect with your audience, apps are proven to be a smart-money investment. In fact, most mobile app development can be done fairly inexpensively.
Bring mobile-only social media channels into your marketing strategy.
There are a host of social media channels which can only be accessed via a mobile device. Whether its Snapchat, Instagram, Periscope or one of the others, make sure you’re monitoring all of your social channels and using them the right way.
While it may be tempting, avoid posting the same content simultaneously on all of your channels.
Partner With The Professionals at Caldiatech
Mobile Internet use will continue to expand. That’s why it’s vital that you commit to making sure your business is supported to compete in this arena.
For help, get in touch with us here at Caldiatech. Our number is 800-728-1411 or you can reach us online.