When you feel that you always have to come up with new, fresh content to keep your web rankings up, it can put a great deal of strain on you. Scaling, or the process of optimizing workflow, may include outsourcing content writing, but there is no reason you cannot write great content yourself when the need arises, even if you do not consider yourself an “author.”
Here are some tips to get you started generating great content that will enhance your SEO efforts.
Every Situation is an Observation Opportunity
There is almost no situation you encounter that does not have the potential to become content. Depending on your field, you can take inspiration from almost any situation by looking at it from a new angle.
In this regard, it may help to imitate a professional photographer. Just as a photographer moves around a subject, capturing images from different angles, you can move around a subject, looking at it from different perspectives. One of them is bound to speak to you.
Ask A Lot of Questions
Asking questions is a great way to come up with content. Talk to someone in the field in which you work and ask questions, then listen for the answers. The chances are you will hear a great story that can be turned into good content. This is similar to observation except you are using someone else’s knowledge as a stepping stone to looking at a situation from a new angle.
Brand Yourself Without Fear
Do not be afraid to talk about your brand. After all, if you do not do it, who will? It is important to remember that branding is one part inspiration and nine parts repetition. The names we hear the most often are those we are most likely to remember. Do you know a brand of soft drink mix other than Kool-Aid? You might have said Wyler’s or Crystal Light, but the fact is that Kool-Aid is still the undisputed king of soft drink mixes simply because of successful branding. Many people even use the term Kool-Aid for any brand of soft drink powder mix. That is branding success!
No matter what you decide to write about, do it fearlessly and with creativity. Readers are far more likely to forgive someone who takes liberties with branding or reaches for the stars than someone who writes boring content!