Harnessing the Power of Mobile App Search
mobile app search

Mobile search is here to stay. If you are not currently harnessing the power of mobile app searches, it is time to start! Creating a mobile-friendly website is a good first step, but you also need apps if you are really going to tap into the mobile market, no matter what it is that you are selling.

The Rise Of Mobile

Both mobile website and app searches are part of the larger movement toward mobile search paradigms. Every year, mobile takes up more of the search market, and is predicted to eventually edge out other forms of search by a large margin. Because mobile is so important, it is critical that you tap into this market as soon as possible.

What is meant by “mobile search?” In a global sense, it means any search performed with a mobile device such as a smart phone or tablet. In a more narrow sense, it applies to geographically limited searches that take place as the user is ready to use a service or purchase a product. Because mobile searches are used by ready-to-buy purchasers, they are a powerful market for your products and services.

Why Apps Instead of Websites?

It is important to have a mobile-friendly website for Google search purposes and rankings. However, practically speaking, three-quarters of mobile users prefer to use apps rather than browsers. This is because, in many cases, apps are easier than websites when it comes to mobile searching.

If you want to rank for mobile search, there are some things you should consider when developing your app:

  • App store rankings rely on keyword alignment and app performance. Like websites, apps are ranked based on a number of factors, the two most important of which are keywords and performance. Keep this in mind as you develop your app strategy.
  • Use the right tools. There are plenty of app ranking tools available for analytics; make sure you are using the right ones for your needs and studying the results carefully.
  • Utilize social media and other assets to leverage app performance. Use what you already have to generate interest in your app.

When you create a unique app, promote it effectively and make it easy for mobile searchers to use, you will reap the benefits of this new, changing search landscape. Start today working toward the goal of creating the right mobile app for your business!