It’s a pretty safe bet to assume that you’ve heard the phrase “SEO.” But what exactly is Search Engine Optimization and how can it help your business? In this article, we’ll tackle both of those questions, and share reasons why SEO is so important to the success of small businesses in particular.
SEO AT A GLANCE
In the simplest of terms, the goal of effective SEO is to drive qualified lead-generating traffic to your website. From the viewpoint of the business owner, the key phrase to remember is “qualified lead-generating traffic.”
While overall increased traffic to your site is a good thing, the visitors who come to your site after entering a specific search phrase for your product will provide you with the best chance to secure new leads, which means new sales and new customers.
IT’S ALL IN THE PHRASING
As with anything even remotely connected with technology, SEO tactics and strategies are constantly changing. The folks at Google are always tweaking their search engine algorithms so that they think more and more like people.
At the front-end of just about any SEO campaign is an assessment of just how people are already finding their way to your business’s site. What search terms are they using and what questions are they asking? The key is making sure you’re providing them with the answers they’re seeking.
Identifying the right keywords for your site is crucial. The keywords and phrases chosen should be what you would expect to use when searching for a product like yours. By identifying and using specific words and phrasing, you’re improving your business’s chances of showing up higher in the search results.
YOU ALREADY HAVE ACCESS TO DATA TREASURE TROVE
You can actually glean a wealth of information about which phrases and words to use by looking at your site’s analytics. The data there can show you how visitors to your site search, how they browse, the phrasing they use, where they live, when they are most active online, etc.
WHY SEARCH RETURN RANKING IS IMPORTANT
Research tells us that between 80-90 percent of customers rely upon online reviews and searches before making a purchase. Further, the majority of customers who search online for products will most likely select from of the top five returns in the search engine.
SEO BUILDS CREDIBILITY FOR YOUR BUSINESS
Overall, there’s a remarkable amount of trust placed in search engines by users. In essence, the user is saying to themselves, “If Google says this business is legit, it must be.”
In addition to finding and using the optimal keywords and phrasing for your site, you need to make sure that users have a positive experience and find your site useful. You can take steps to make this more likely by providing fresh and insightful content, smooth navigation and links to reputable sites that will not spam the user.
CALDIATECH CAN HELP YOU
We’re proud to think of ourselves as nerds and geeks when it comes to technology. We’re even more proud to know that business owners have leveraged our knowledge and expertise to significantly grow their businesses. We’d love to talk with you about how we can do the same for yours. Give us a call today at 800-728-1411 so that we can working together!