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Category Archives: Social Media

It’s not unusual for Facebook to be in the news, but recently the social media behemoth has been making headlines for all the wrong reasons. Coming clean to admit that user data has been anything but private, Facebook is obviously at a crossroads. But is Facebook still a good place for businesses to do business?
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For small, medium and big-sized businesses alike, social media has grown into a juggernaut for owners. But along with that growth comes complications – in part because there are just so many options for social media channels. Should you be on all of them or just a few? If it’s just a few, how do
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Data is a key component to business growth. Among the chief benefits to businesses being active on social media is the ability to measure data in real time. In this issue, we’ll talk about ways you can use data gleaned from your social media profiles to grow your business.

In a previous issue, we shared ways to leverage Instagram’s Stories to boost your business. But why should users of Instagram have all the fun when Twitter has its Moments feature? In this article, we’ll hone in on Twitter’s Moments, and talk about how it can be used to help your business.

On social media, brand reputations can be made and destroyed before you blink. That’s another reason why it’s crucial to partner with a social media management provider. In this issue, with a bit of help from CNBC, we’ll take a look at some important lessons that were learned because of social media blunders by some
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Instagram launched Stories, a feature allowing users to post videos and photos that appear together in slideshow format. After 24 hours, they disappear. It may be a blatant rip-off of Snapchat, which operates in much the same way, but in just a few months, Stories showed who was boss. While Snapchat has 150 million daily
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facebook

Just before we broke for the holidays, Facebook announced a new feature that would help small businesses do a better job of keeping track of their customers online. We’ll tell you how in this issue.

It would be difficult to deny that social media has drastically changed the way we converse with another. While everyone else is talking on social media, one of the best ways business owners can keep track of all the engagements to better their business is through social listening. We’ll talk about it in this issue.

Social media, when used the right way, can be a powerful ally for businesses – especially smalls ones with fixed marketing budgets and owners who have little spare time. The mainstays like Facebook and Twitter are obviously well known, but what about the many others? In this issue, we’ll provide a snapshot look at several
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social media

If you’re running your business’s social media activity, chances are good that you already know there is a huge difference between doing that and sharing news from your personal accounts. Whether you prefer Facebook, Instagram or Twitter – or all three – there are definitely things you should avoid while growing your online community. In
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