There’s been a “sharp increase in hackers and adversaries targeting small businesses.” That’s a quote in Inc. magazine from a representative of the U.S. Department of Commerce’s National Institute of Standards and Technology. Why do hackers target small businesses? Because they feel that the “little guy” probably doesn’t take cybersecurity seriously. In this issue, the
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For businesses, being at the top of a Google search page is where it’s at. Statistics tell us that the first page of a Google search return can capture over 90% of traffic clicks business owners are aiming for. The prime real estate on a Google search return, of course, is the Featured Snippet…that framed
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In early June, Google announced new ways you can use Google Posts to tell potential customers about offerings at your business. We’ll talk about it in this issue. What is Google Posts? Making their debut in January 2016 for the initial exclusive use of U.S. presidential candidates, Google Posts became available to business owners in
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The name of your business or product can play a key role in your profitability – especially when used creatively in your domain name. In this issue, we’ll talk about why it sometimes makes sense to have more than one domain name for your business.

It’s not unusual for Facebook to be in the news, but recently the social media behemoth has been making headlines for all the wrong reasons. Coming clean to admit that user data has been anything but private, Facebook is obviously at a crossroads. But is Facebook still a good place for businesses to do business?
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If your site is not mobile friendly, you had better make plans to fix that, and you’d better do it quick. Act as if the success of your business depends upon going mobile-friendly since it actually does. That’s because Google is on the verge of flipping the script in terms of website indexing. Rather than
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For small, medium and big-sized businesses alike, social media has grown into a juggernaut for owners. But along with that growth comes complications – in part because there are just so many options for social media channels. Should you be on all of them or just a few? If it’s just a few, how do
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In late February, an outage at Amazon’s AWS cloud computing division caused the internet to go haywire for a few hours as businesses and people dependent upon services hosted through the service scrambled. In this issue, we’ll talk about what happened as well as pass along potentially valuable lessons for business owners that were learned
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Data is a key component to business growth. Among the chief benefits to businesses being active on social media is the ability to measure data in real time. In this issue, we’ll talk about ways you can use data gleaned from your social media profiles to grow your business.

In a previous issue, we shared ways to leverage Instagram’s Stories to boost your business. But why should users of Instagram have all the fun when Twitter has its Moments feature? In this article, we’ll hone in on Twitter’s Moments, and talk about how it can be used to help your business.