A new report confirms that while 80 percent of surveyed small business owners accept the fact they should be doing SEO (Search Engine Optimization) for their work, only 36 percent have a strategy in place. The fact of the matter, though, is that those who decline to act accordingly to improve their businesses and better
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In early October, Google officials confirmed they were discontinuing the consumer version of Google+. If all goes according to plan, the phase-out should be complete by August of this year. Keep in mind that the corporate version of Google+ will still be available. With the sun setting of Google+, though, is a renewed emphasis on
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With its latest update to Chrome, Google is calling out sites that have unencrypted connections. For sites using the HTTP protocol, a “Not Secure” warning will appear in the pages address bar. For potential customers, seeing the Not Secure notice can quickly lead to a lack of confidence that their information will be safeguarded. And
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The importance of your business domain name cannot be understated. In essence, the domain name is the first impression of your business by potential customers. Once you settle on a domain name you’re comfortable with, though, it should not be limited merely to your business’s website address. In this issue, the business technology experts with
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There’s been a “sharp increase in hackers and adversaries targeting small businesses.” That’s a quote in Inc.magazine from a representative of the U.S. Department of Commerce’s National Institute of Standards and Technology. Why do hackers target small businesses? Because they feel that the “little guy” probably doesn’t take cybersecurity seriously. In this issue, the San
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For businesses, being at the top of a Google search page is where it’s at. Statistics tell us that the first page of a Google search return can capture over 90% of traffic clicks business owners are aiming for. The prime real estate on a Google search return, of course, is the Featured Snippet…that framed
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In early June, Google announced new ways you can use Google Posts to tell potential customers about offerings at your business. We’ll talk about it in this issue. What is Google Posts? Making their debut in January 2016 for the initial exclusive use of U.S. presidential candidates, Google Posts became available to business owners in
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The name of your business or product can play a key role in your profitability – especially when used creatively in your domain name. In this issue, we’ll talk about why it sometimes makes sense to have more than one domain name for your business.

It’s not unusual for Facebook to be in the news, but recently the social media behemoth has been making headlines for all the wrong reasons. Coming clean to admit that user data has been anything but private, Facebook is obviously at a crossroads. But is Facebook still a good place for businesses to do business?
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If your site is not mobile friendly, you had better make plans to fix that, and you’d better do it quick. Act as if the success of your business depends upon going mobile-friendly since it actually does. That’s because Google is on the verge of flipping the script in terms of website indexing. Rather than
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