For small, medium and big-sized businesses alike, social media has grown into a juggernaut for owners. But along with that growth comes complications – in part because there are just so many options for social media channels. Should you be on all of them or just a few? If it’s just a few, how do
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In late February, an outage at Amazon’s AWS cloud computing division caused the internet to go haywire for a few hours as businesses and people dependent upon services hosted through the service scrambled. In this issue, we’ll talk about what happened as well as pass along potentially valuable lessons for business owners that were learned
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Data is a key component to business growth. Among the chief benefits to businesses being active on social media is the ability to measure data in real time. In this issue, we’ll talk about ways you can use data gleaned from your social media profiles to grow your business.

In a previous issue, we shared ways to leverage Instagram’s Stories to boost your business. But why should users of Instagram have all the fun when Twitter has its Moments feature? In this article, we’ll hone in on Twitter’s Moments, and talk about how it can be used to help your business.

On social media, brand reputations can be made and destroyed before you blink. That’s another reason why it’s crucial to partner with a social media management provider. In this issue, with a bit of help from CNBC, we’ll take a look at some important lessons that were learned because of social media blunders by some
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Instagram launched Stories, a feature allowing users to post videos and photos that appear together in slideshow format. After 24 hours, they disappear. It may be a blatant rip-off of Snapchat, which operates in much the same way, but in just a few months, Stories showed who was boss. While Snapchat has 150 million daily
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If you’re not confident about your business’s overall online presence, you’re not alone. A new report written by the CEO of Web.com says that only 54% of small business owners feel “very confident” about their online efforts. In this issue, we’ll talk about the report, and how partnering with experts like Caldiatech can boost your
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Let’s say you’re looking over the analytics for your business website, and while traffic to the site looks really good and strong, you notice that converting the visitors into sales isn’t happening. What’s going on? It may surprise you to learn that the majority of your visitors may not be human at all. We’ll talk
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As you promote your business online, one of the keys to the success of your marketing efforts is to always be aware of the latest trends for what your online audience wants and how they want it. We’re talking specifically about content marketing, and in this issue, we’ll share a few of the fast-moving trends
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Just before we broke for the holidays, Facebook announced a new feature that would help small businesses do a better job of keeping track of their customers online. We’ll tell you how in this issue.