Rules for a Good Website

Whether you are creating a new website for your business or just refreshing your old one, it is very important to follow a few simple rules to ensure that visitors find your site useful and enjoyable.  In fact, following five basic rules can guarantee that your website will outperform almost any other website that does not follow these rules, making your business more competitive in any market.

The Five Rules for a Good Website

Fortunately, it does not matter what business you are in or where your company is located.  The five rules for a good website are truly universal.  If you follow them, your website will, by definition, be easier to access, more enjoyable to navigate, and more useful to your visitors.  These five rules are:

  • Keep it clean. One thing that turns off visitors to a website very quickly is the overuse of color, graphics, animation, and other visuals.  A clean, easy-to-navigate website is the goal.  You can offer plenty of information on your site, but it should be organized so that your visitors can find it easily and will be able to quickly contact you if the need arises.
  • Use visual aids. While you want a clean website, you do not want a bare website!  Color, graphics, and other visual aids are often a great addition, particularly when they add useful information to your site.  Infographics, for example, can be used to condense difficult material into an easy-to-understand format that helps visitors make sense of the topic.
  • Design for mobile use. One of the most overlooked and easiest problems to solve with a website is to optimize it for mobile use.  More and more visitors are utilizing mobile devices to access websites.  Those that work well with phones and tablets will ultimately get more traffic and, of course, more sales.  Be sure that every page of your website works well on a mobile device, and ensure that your geographical and other information, such as times and contact info, are all up to date.
  • Pay attention to special needs. Those with special needs should never be shut out of access to your website.  Ensure that your images are optimized for the visually impaired, that your videos offer closed captioning, and that you utilize any other accommodations possible for those with special needs.  Your customers will appreciate it!
  • Keep it simple. At the end of the day, customers go to a website to find specific information.  They never want to wade through extra pages or click dozens of links to find what they are looking for.  Keep your website organized, simple and to the point, and lead visitors to the information they seek.  You will find that you have more conversions and loyal customers!

At Caldiatech, we have spent many years working with businesses of all sizes to help them build functional, beautiful websites that attract increased traffic and sales.  If your business could use a new website or a website refresh, give us a call today!  Our professionals can help you improve your current site, update it so that it becomes mobile-friendly, change your SEO strategy, or even build a website from scratch.  Call today to learn more!