The True Cost of Skimping on SEO

Many articles have been written about the cost of SEO or other internet marketing strategies, but have you ever asked yourself:  what is the cost of not using SEO for my business?

Realistic Marketing in 2021

The year 2021 is full of unknowns, but one thing seems clear; online shopping is not likely to decrease any time soon.  In 2020, more than 250 million people bought something digitally in the United States; that figure is expected to increase to nearly 275 million by 2024.  While the most popular shopping categories are electronics, media (including books and video), and fashion, there is a “bleed-through” effect; as people become used to using the internet for goods, they also begin to look online for services.

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How To Build An SEO-Friendly Legal Website

If you are looking for a way to bring more potential clients to your door, word-of-mouth and your website are probably your two best resources.  While you have a great deal of control over the experience people have with your firm, leading to good word-of-mouth advertising, you have less control over the Internet.  For this reason, it is imperative that you have a well-designed, functional website and utilize the power of SEO to drive traffic to your site.

What goes into creating a content-rich site that will not only draw visitors but lead them to contact your firm and hopefully become clients?  There are several factors that go into building a search-engine-friendly website that you should consider when hiring a designer:

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How CONNECT Can Transform Your Business

2020 is a year we will all remember.  Traditional work has shifted from office-based to home-based, and it is unclear exactly how much that trend will reverse as the world recovers from the pandemic.  By changing to meet the new demands, companies stay relevant, and teamwork and collaboration have never been more important as focal points for this new era.

However, many companies struggle to meet these new demands.  Distractions of work-from-home situations, remote meetings, and distance-based conversations all present significant challenges to those who need to keep their businesses growing.  IT systems and their managers have become pivotal in overcoming these obstacles, and CONNECT offers a way for them to manage both workload and workforce to achieve peak productivity.

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Do You Need to Use Social Media On Your Law Firm’s Website?

social media, social media marketing, social media optimization, social media management, Design Rush, Caldiatech

Recent surveys suggest that 3.5 billion people, or about 45 percent of the population, interacts on social media each day.  This number is heavily skewed toward younger users, but half of all “Baby Boomers” use social media on a regular basis.  This type of interaction is unlike anything society has ever seen and has the potential to reach a vast audience in a very short space of time.

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How SEO Works for Your Business

Have you ever wondered what the “big deal” is about SEO?  Perhaps you have heard that term thrown around and questioned why everyone seems to be so concerned about it.  After all, if you create a strong, engaging website and offer your products for sale, won’t your customers naturally find you?  Unfortunately, the answer is often “no.”  This is not because your website is not engaging or dynamic, but because of that troublesome thing called “SEO.”

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How Should Legal Firms Use Social Media?

Almost daily, we see examples in the press of companies that have gotten themselves into trouble through their use of social media.  Whether it is a controversial Twitter post, a Facebook contest that ended with unsatisfied patrons, or a blog post with incorrect information, companies are finding out that social media can be a great tool when used wisely, and a dangerous one when used improperly.

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How To Boost Your Website Traffic: 3 Steps

If you are a law firm or other business suffering in the doldrums of the dreaded “second page” of Google search results, you probably already know that traffic is slow to nonexistent for your website.  However, you may be unsure how to boost traffic and help visitors find your website.  At Caldiatech, we believe in attacking this problem by looking at several factors that impact the number and type of visitors to your site.  We don’t just want to boost your numbers; we want to make sure that the people finding your website are the ones you want to engage—in other words, potential clients.

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Why San Diego Businesses Need SEO Services

Having a website for your business is no longer enough.

These days, business owners know that an online presence is absolutely necessary.  But how can you be sure that your website is getting traction? In order to be truly effective, you need to fight for your spot on Google’s front page search results.

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Best SEO Ideas for a Law Firm

Where’s the first place you turn when looking to hire a new service? If you’re like the majority of Americans, your answer is probably “online.”

The same goes for any and all potential clients for your law firm. When in need of legal representation, you can be sure that people will almost always Google “law firms near me” before making a decision, so you need to be represented.

The challenge? Almost every other law firm is aware of this. As if the legal field wasn’t competitive enough already, now there is the online SEO space to battle over.

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Does My Legal Website Need A Blog?

If you are like most attorneys, you have been encouraged by colleagues and advertisers to add a blog to your website, but perhaps you never really considered it a useful way to enhance your firm’s business.  After all, blogging takes time and effort.  Is it really worth it to add a blog to your legal website?

Blogging can be a feature of your website that accomplishes several simultaneous goals, but it must be done correctly with attention to SEO conventions, link, and keyword saturation, and proper keyword usage.  Without these details, your blog is unlikely to help you grow your business or lead potential clients to your door.  Because blogging is an investment, you naturally want to know what it can do for you before you invest time and budget into the process.

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