Is a Unified CTV Measurement Tool A Good Idea?

One of the biggest trends this year in digital advertising is pursuing a unified measurement tool that crosses all video platforms.  However, experts continue to be divided on not only whether this is even possible but also whether it is a good idea.  The arguments both for and against a unified metric to track video performance are well-researched, but opinions differ on the ultimate outcome of such a tool.

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Can Your Law Firm Afford NOT to Invest in SEO Strategy?

There is a continual debate about whether SEO for law firms works to build strong client bases.  On one hand, spending money on SEO for a lawyer’s website may seem wasteful when you can simply rely on “word of mouth.”  On the other hand, you may have heard stories about how a good web development company rapidly increased the bottom line of a floundering law firm or took a firm from mediocre to thriving.  Which is true, and, more importantly, can your law firm afford not to invest in professional advice on SEO strategy?

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How Proper SEO Strategy Builds Your Business

If you have ever worked with a professional web design company in San Diego, you know that there is far more to building a website that benefits your business than just putting up the right images or a few catchphrases.  In fact, working with an SEO company in San Diego may be the best decision you ever make in terms of building and growing your business.  Not only does the right web design give a good impression to visitors, but it can be a key element in building your business and maintaining growth through the use of strong SEO and web content strategies.

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Avoid the “Summer Slump” With the Right SEO Strategy

Choosing the right company to deliver your SEO services in San Diego is more than just picking a name from a hat.  You want an SEO agency in San Diego that delivers on promises, particularly those that have to do with building up your web presence.  As a business in a competitive field, a good SEO strategy can be the difference between a sparse summer and one that brings in new levels of business, even in these difficult and uncertain times.

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HTTPS vs. HTTP: How Secure Is Your Website?

Are you sometimes confused about the terms used by your SEO professional when discussing your website?  If so, you are not alone.  Most business owners hire SEO companies because they do not understand the “behind the scenes” issues that impact a strong web presence.  However, understanding some basic terminology and how it affects your website can be beneficial in helping you make good decisions about your own SEO strategy.  One example of this is understanding the difference between an HTTPS and HTTP website, and how it affects your search engine rankings.

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Should You Invest in Social Media Advertising?

Social media may be one of the most powerful vehicles for advertising ever invented.  In the past, most advertising depended upon placing your message in the right spots to be noticed by potential clients and customers.  With social media algorithms, your customers are driven straight to your message without ever searching for it, based on their previous browsing behavior.

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More Than Half of Small Businesses Have No SEO Plan

According to a recent survey of small businesses in the United States and Canada, nearly 60 percent have no real SEO strategy, and almost a quarter have no immediate plans to create one.

The survey, commissioned by UpCity and conducted by Pollfish, asked more than 600 small- to medium-sized businesses about their SEO plans.  About 57 percent of all business owners or employees responded that the company had no strategy for search engine optimization, and another 23 percent further confessed that they had no plans for web-based advertising success.  About 44 percent of all the businesses surveyed have a current SEO plan, and 34 percent of those surveyed stated that making a plan to improve their SEO strategy in the coming year was a top priority.

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Expanding Your Horizons With a Website Cleanup

Getting into a “rut” is one of the most common experiences we share.  Whether it is in our business or our personal lives, it is easy to get complacent and stop noticing what happens with certain aspects of our daily routines.  In fact, getting into a rut is one of the major reasons our creativity is stifled and our growth drops off.

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How An SEO Checkup Can Benefit Your Business

Has your business had an SEO checkup recently?  If not, it might be time to consider having an SEO professional, like those at Caldiatech, look into your advertising strategy and help you identify areas of strength and weakness.  The difference in your website traffic after a few changes to your SEO strategy could be astounding!

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Moving to Video-Based Social Media Content

A business must always be on top of the latest trends to stay competitive in any market, and the use of social media is no exception.  A recent memo from Facebook outlines the company’s plans to move to video-based rather than photo-based content, according to an article in SEO Journal.  What this means for small businesses is a change in handling social-media-driven advertising.

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