How Local Search Impacts Your Business

Local search has a profound impact on businesses, especially those that rely on a local customer base. The growing trend of consumers using search engines to find local products, services, and information has made local search optimization crucial for business success.  It is important for owners to understand how local search impacts businesses so that … Read More

Should I Think About Voice Search Optimization?

Voice search optimization has emerged as one of the most important aspects of SEO strategy, due to the growing prevalence of voice-activated devices and virtual assistants. However, it is also one that is often overlooked when companies begin the process of optimizing their websites for future growth. With the rise of technologies like Siri, Google … Read More

Understanding Image Copyright Infringement Scams

Image copyright infringement scams rank among the most deceptive schemes prevalent on the web. It is important to understand how scammers use copyright infringement accusations to target individuals and businesses in order to avoid becoming the victim of one of these numerous scams.  There are ways you can protect yourself and deal with these accusations … Read More

Relevant Content Continues to Be The Driving Factor in Search Engine Rankings

Despite common misconceptions, there seems to be no perfect formula for search rankings. In fact, Google itself debunks the myths of ranking formulas, urging focus on user experience over SEO shortcuts. Third-party SEO tools often claim to have formulas that guarantee success, but Google clarifies that there is no universal ranking formula. These claims are … Read More

How To Utilize Social Media Successfully For Your Business

Despite the proliferation of social media, many business owners are still unsure whether or not to use it to promote their companies.  Too many of them have heard horror stories about social media use gone wrong, and others are simply too tired to learn yet another “gimmick” to advertise their companies.  However, thinking this way about social media may block you from seeing its full benefits.  Social media as advertising is useful, but its real purpose is to put you in direct contact with your customer or client base and allow you to interact with them on a level not previously possible with other advertising methods.

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What Is The Impact Of Your Digital Footprint?

Your digital footprint is the record of everything you do and everywhere you go on the Internet.  Also called an electronic footprint, it includes websites you visit, emails you read or send, and information you submit to online forms on other sites or transmit through apps on your phone.  Your digital footprint leaves a trail showing your online activities that can be followed by anyone with the knowledge and skills to do so.

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The Right Content Attracts Clients

Have you ever wondered why some websites seem to speak to potential clients while others simply drive them away?  Many people assume that an attractive website depends on the latest new graphics, apps and other “bells and whistles,” but in reality great content is what keeps people coming back to your website over and over again.

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How To Maximize Your Reach With Social Media

Social media has the potential to exponentially increase your business’s advertising outreach in a very short amount of time.  In fact, possibly no other advertising medium has the raw power that social media offers!  However, many businesses either ignore social media entirely or make very little use of it in their advertising plan.  There can be several reasons for this:

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Setting Goals With Google Ads

Google recently introduced customer acquisition goals for ads, which will now allow for better targeting of new clients by those who use this service.  Google is offering two options for these goals:  New Customer Value and New Customer Only.  Each supports a different objective in target marketing, while both allow for the calculation of the cost of acquiring new clients and customers.

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Rules for a Good Website

Whether you are creating a new website for your business or just refreshing your old one, it is very important to follow a few simple rules to ensure that visitors find your site useful and enjoyable.  In fact, following five basic rules can guarantee that your website will outperform almost any other website that does not follow these rules, making your business more competitive in any market.

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