Why You Can’t Put Off SEO Any Longer

A new report confirms that while 80 percent of surveyed small business owners accept the fact they should be doing SEO (Search Engine Optimization) for their work, only 36 percent have a strategy in place.

The fact of the matter, though, is that those who decline to act accordingly to improve their businesses and better serve their customers will probably be left behind by those who choose to take action.

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As Google+ Fades Out, Google My Business Strengthens

In early October, Google officials confirmed they were discontinuing the consumer version of Google+. If all goes according to plan, the phase-out should be complete by August of this year. Keep in mind that the corporate version of Google+ will still be available.

With the sun setting of Google+, though, is a renewed emphasis on Google My Business (GMB).

Read MoreAs Google+ Fades Out, Google My Business Strengthens

What To Do About “Not Secure” Warning in Chrome

With its latest update to Chrome, Google is calling out sites that have unencrypted connections. For sites using the HTTP protocol, a “Not Secure” warning will appear in the pages address bar. For potential customers, seeing the Not Secure notice can quickly lead to a lack of confidence that their information will be safeguarded. And that’s not good for business.

In this issue, the business technology experts with Caldiatech will explain the difference between HTTP and HTTPS protocols, and why it’s vitally important for the growth of your business.

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Getting The Most From Your Domain Name

The importance of your business domain name cannot be understated. In essence, the domain name is the first impression of your business by potential customers. Once you settle on a domain name you’re comfortable with, though, it should not be limited merely to your business’s website address.

In this issue, the business technology experts with Caldiatech will share ways you can utilize your domain name across different platforms for maximum impact.

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You’ll Never Guess Why Hackers Target Small Businesses

There’s been a “sharp increase in hackers and adversaries targeting small businesses.” That’s a quote in Inc.magazine from a representative of the U.S. Department of Commerce’s National Institute of Standards and Technology. Why do hackers target small businesses? Because they feel that the “little guy” probably doesn’t take cybersecurity seriously. In this issue, the San … Read More

What You Need to Know About Google’s Featured Snippets

For businesses, being at the top of a Google search page is where it’s at. Statistics tell us that the first page of a Google search return can capture over 90% of traffic clicks business owners are aiming for.

The prime real estate on a Google search return, of course, is the Featured Snippet…that framed summary that usually appears at the top of the page or just below the paid ad. But does not being in the Featured Snippet significantly hurt your online business?

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Find Out How Your Business Can Benefit From New Google Post Offerings

In early June, Google announced new ways you can use Google Posts to tell potential customers about offerings at your business. We’ll talk about it in this issue.

What is Google Posts?

Making their debut in January 2016 for the initial exclusive use of U.S. presidential candidates, Google Posts became available to business owners in March of that year. Essentially, Google Posts allows you to create content about your business in card format that appears high in Google search results for your product or business name.

Read MoreFind Out How Your Business Can Benefit From New Google Post Offerings

Learn Why Google’s Mobile-First Indexing Can Seriously Affect Your Business

If your site is not mobile friendly, you had better make plans to fix that, and you’d better do it quick. Act as if the success of your business depends upon going mobile-friendly since it actually does.

That’s because Google is on the verge of flipping the script in terms of website indexing. Rather than indexing desktop versions of sites, Google is about to go with mobile-first indexing.

Read MoreLearn Why Google’s Mobile-First Indexing Can Seriously Affect Your Business