Discover How Changes in Online Searches Could Affect Your Business

Every day, there are more than 3.5 billion Google searches performed. That’s our new normal.

Recently, though, the way consumers perform their online searches has evolved – both at the human and search engine levels. How your business ranks in a Google search return has a huge impact on whether consumers utilize your services.

Read MoreDiscover How Changes in Online Searches Could Affect Your Business

Through Google’s Site Kit, You Have Real Time Access to Your Site’s Performance

There’s a reason why more than a third of all websites are powered by WordPress – well, there is a host of reasons.

From making content management easy and empowering you with ownership of your content, to giving you the ability to showcase your site as you want it across virtually all digital platforms (tablets, smartphones, PCs, etc.).

Read MoreThrough Google’s Site Kit, You Have Real Time Access to Your Site’s Performance

Why You Can’t Put Off SEO Any Longer

A new report confirms that while 80 percent of surveyed small business owners accept the fact they should be doing SEO (Search Engine Optimization) for their work, only 36 percent have a strategy in place.

The fact of the matter, though, is that those who decline to act accordingly to improve their businesses and better serve their customers will probably be left behind by those who choose to take action.

Read MoreWhy You Can’t Put Off SEO Any Longer

As Google+ Fades Out, Google My Business Strengthens

In early October, Google officials confirmed they were discontinuing the consumer version of Google+. If all goes according to plan, the phase-out should be complete by August of this year. Keep in mind that the corporate version of Google+ will still be available.

With the sun setting of Google+, though, is a renewed emphasis on Google My Business (GMB).

Read MoreAs Google+ Fades Out, Google My Business Strengthens

What To Do About “Not Secure” Warning in Chrome

With its latest update to Chrome, Google is calling out sites that have unencrypted connections. For sites using the HTTP protocol, a “Not Secure” warning will appear in the pages address bar. For potential customers, seeing the Not Secure notice can quickly lead to a lack of confidence that their information will be safeguarded. And that’s not good for business.

In this issue, the business technology experts with Caldiatech will explain the difference between HTTP and HTTPS protocols, and why it’s vitally important for the growth of your business.

Read MoreWhat To Do About “Not Secure” Warning in Chrome

Getting The Most From Your Domain Name

The importance of your business domain name cannot be understated. In essence, the domain name is the first impression of your business by potential customers. Once you settle on a domain name you’re comfortable with, though, it should not be limited merely to your business’s website address.

In this issue, the business technology experts with Caldiatech will share ways you can utilize your domain name across different platforms for maximum impact.

Read MoreGetting The Most From Your Domain Name

You’ll Never Guess Why Hackers Target Small Businesses

There’s been a “sharp increase in hackers and adversaries targeting small businesses.” That’s a quote in Inc.magazine from a representative of the U.S. Department of Commerce’s National Institute of Standards and Technology. Why do hackers target small businesses? Because they feel that the “little guy” probably doesn’t take cybersecurity seriously. In this issue, the San … Read More