A Look Ahead to 2022 and Your SEO Plan

Happy New Year!  As we move into 2022, it is time to look back on the challenges of 2021 and make a plan to move forward in 2022, making it the best year ever for your business! The Challenging Year One word that stands out as we review 2021 is “challenging.”  Between the pandemic, lockdowns, … Read More

Why Clients Should Be Involved In Marketing Strategies

Have you ever felt that your technology manager isn’t listening to you?

Some technology companies take the approach that “the less the client knows, the better.”  This wrongful attitude springs from a lack of understanding of client needs as well as a belief that clients cannot understand the technical aspects of Internet marketing.  This is simply untrue, and at Caldiatech we include our clients in every aspect of their online growth.

Read More

Strong Holiday Shopping Predictions Mean It’s Time for SEO Updates

SEO, SEARCH ENGINE OPTIMIZATION,

The latest predictions to come from financial experts are showing a strong holiday shopping season, with anticipated spending increases of between seven and nine percent over 2020.  Some experts predict that holiday sales may exceed $1.3 trillion this year.

With more than two-thirds of this shopping occurring online, it is important for businesses to be ready for the holiday surge.  Competition is fierce, and having the right website and SEO plan is crucial for success for businesses this year.

Read More

How Social Media Helps Your Business

Social media is an extremely powerful tool to help you grow your business, but many business owners do not take advantage of this amazing resource.  This may be because they lack the skill to successfully manage social media.  It could also be because they simply do not understand all the ways social media can help a business get noticed by potential customers and clients.  No matter what the reason, ignoring social media in today’s market is essentially leaving money on the table.  With a solid social media plan, you can keep your business active and growing with the help of Facebook, Twitter, Google Plus, LinkedIn, Pinterest, and other platforms.

Read More

How Outsourcing Your IT Frees You To Grow Your Business

Some small- to medium-sized businesses struggle with a basic question:  what is the most cost-effective way to handle IT?  In some cases, they may believe that it is easier to hire a part-time or full-time dedicated IT employee to handle not only their digital resources but also their internet-based marketing than to outsource these jobs.  The question becomes:  does it make sense to pay an employee for this work, or should I consider outsourcing this job to a contractor?

Read More

Working From Home–New Challenges for Web Design

With new variants of COVID-19 appearing, many employers are considering extending their “work from home” protocols into the near future.  In fact, several big companies, including Google and Amazon, have announced plans to keep workers home until at least 2022.  However, companies are also fearful that the long-term work-from-home model may have a negative effect on productivity and employee morale.  How can employers keep their workers safe but still demand high quality and accountability from them?

Read More

Is Online Shopping the “New Normal?”

Most economists agree that things are starting to look “more normal” after the years 2020-2021 and COVID-19.  Little by little, stores are re-opening and shoppers are re-emerging to buy goods in person after nearly 18 months of enforced “curbside pickup” and delivery.  However, in-person shopping is not completely back to pre-2020 levels, and may never be.  Here are some statistics about online shopping in this new age and what it means for vendors of all types:

Read More

What is PHP Programming and How Can It Help My Business?

Many business owners do not know or understand their programming language, but still want to utilize the benefits of custom-written scripts on their company websites.  A great way to do this is to utilize something called PHP programming to have custom scripts for a business website.

Read More

How To Choose The Right SEO Company For Your Needs

Choosing the right SEO company is about more than simply picking a group of professionals you like or the ones who give you the best price for their services.  In many ways, you develop a working relationship with your web designer and SEO professional every bit as important as those with any of your co-workers.  It is not an exaggeration to say that a good web professional can help to save a struggling business, while a poor one can bring down a successful company.

Read More