Where’s the first place you turn when looking to hire a new service? If you’re like the majority of Americans, your answer is probably “online.”
The same goes for any and all potential clients for your law firm. When in need of legal representation, you can be sure that people will almost always Google “law firms near me” before making a decision, so you need to be represented.
The challenge? Almost every other law firm is aware of this. As if the legal field wasn’t competitive enough already, now there is the online SEO space to battle over.
If you’re in the process of learning about SEO and aren’t yet ready to hire a company to take over, you may want to try out a few methods yourself. We’ve worked with numerous law firms over the years to strengthen their online presence, so we’ve learned a trick or two on how to be successful. Here are three of the top methods an SEO agency like us would use to help a law firm’s website.\
Write Long-Form Articles of Legal Advice
There’s a common saying in the SEO industry that “content is king.” That’s why agencies like ours will usually recommend writing keyword-dense, long-form content about your field. By embracing the power of keywords, you can position your site as a go-to for anyone looking for legal advice.
When it comes to SEO for law firms, there needs to be a reason for people to visit your website. You have a surplus of knowledge about your field, so transform that into a blog! Write long-form posts that share valuable advice and guidance for potential clients. You’ll not only strengthen your SEO but demonstrate your expertise as well.
Get Quoted on Relevant Websites
Backlinks are one of the most important parts of strengthening SEO for any website. A backlink is when another reputable site mentions yours and provides its readers a link back to you. This way, anyone exploring their website will have the opportunity to jump on over to yours, earning you more web traffic.
In addition to increased traffic, when a search engine sees that other websites are referring to yours, you benefit from that association. You appear more reputable, and the SEO for your law firm goes up. SEO services have the ability to secure backlinks across the internet, and we’d be happy to earn some for you!
Include Information About Successful Cases on Your Website
Before working with a law firm, most people want to see that the firm has been successful. To establish this, an SEO agency may recommend that you feature information about your wins on your website. For many of our clients, we share their successful cases as well as how much the settlement was for. This way, potential clients can see that you’ve helped someone in the same position as they are.
There is a wealth of information as well as numerous other methods out there to build your website’s SEO footprint. In order to operate successfully in the legal field, you need to harness the power of SEO. In need of additional SEO help? Reach out to us, and we’d be happy to put these methods to work for you.