Should I Think About Voice Search Optimization?

Voice search optimization has emerged as one of the most important aspects of SEO strategy, due to the growing prevalence of voice-activated devices and virtual assistants. However, it is also one that is often overlooked when companies begin the process of optimizing their websites for future growth. With the rise of technologies like Siri, Google … Read More

Relevant Content Continues to Be The Driving Factor in Search Engine Rankings

Despite common misconceptions, there seems to be no perfect formula for search rankings. In fact, Google itself debunks the myths of ranking formulas, urging focus on user experience over SEO shortcuts. Third-party SEO tools often claim to have formulas that guarantee success, but Google clarifies that there is no universal ranking formula. These claims are … Read More

The Right Content Attracts Clients

Have you ever wondered why some websites seem to speak to potential clients while others simply drive them away?  Many people assume that an attractive website depends on the latest new graphics, apps and other “bells and whistles,” but in reality great content is what keeps people coming back to your website over and over again.

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Keys to Dominating Local Search Markets

Local SEO has become one of the leading concerns of many businesses since the advent of the cell phone.  Recent studies show that more and more people are using their phones to locate businesses in their geographical area, which means that showing up in the local search terms has become of paramount importance.  However, the strategies for dominating local search markets are not necessarily the same as those for nationwide searches.  When it comes to local SEO, you must have a specific plan to optimize your search results and stay visible to customers searching for you in your local area.

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What Happens During a Website Review?

You may have been told that you need a website review.  Many business owners dread this process because they do not really understand what happens during this process.  What does it mean, exactly, to have your website reviewed?  What are the steps that are taken, and what will happen after the review?

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How To Create A Strong SEO Strategy for 2023

The New Year is a great time to take stock of your current business SEO plan and to set goals for what you want to accomplish in the coming year.  With new innovations happening all the time, it is important to take a regular “pulse” of your company and decide if you want to make changes to your current marketing strategy.  Here are some ways you can springboard a discussion with your SEO professional about what you want your online advertising to do for you.

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Can Your Law Firm Afford NOT to Invest in SEO Strategy?

There is a continual debate about whether SEO for law firms works to build strong client bases.  On one hand, spending money on SEO for a lawyer’s website may seem wasteful when you can simply rely on “word of mouth.”  On the other hand, you may have heard stories about how a good web development company rapidly increased the bottom line of a floundering law firm or took a firm from mediocre to thriving.  Which is true, and, more importantly, can your law firm afford not to invest in professional advice on SEO strategy?

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How Proper SEO Strategy Builds Your Business

If you have ever worked with a professional web design company in Boise, you know that there is far more to building a website that benefits your business than just putting up the right images or a few catchphrases.  In fact, working with an SEO company in Boise may be the best decision you ever make in terms of building and growing your business.  Not only does the right web design give a good impression to visitors, but it can be a key element in building your business and maintaining growth through the use of strong SEO and web content strategies.

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Avoid the “Summer Slump” With the Right SEO Strategy

Choosing the right company to deliver your SEO services in Boise is more than just picking a name from a hat.  You want an SEO agency in Boise that delivers on promises, particularly those that have to do with building up your web presence.  As a business in a competitive field, a good SEO strategy can be the difference between a sparse summer and one that brings in new levels of business, even in these difficult and uncertain times.

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How An SEO Checkup Can Benefit Your Business

Has your business had an SEO checkup recently?  If not, it might be time to consider having an SEO professional, like those at Caldiatech, look into your advertising strategy and help you identify areas of strength and weakness.  The difference in your website traffic after a few changes to your SEO strategy could be astounding!

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