What is PPC?

If you are looking for ways to improve your reach on the web and bring more clients or customers to your door, you may have considered PPC, or pay-per-click, marketing.  If you have not heard of PPC or are not sure if it is right for you, read on to learn the facts.  Then, talk to your Internet marketing professional at Caldiatech about creating a program that is right for you!

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How to Grow Your Business Quickly With Online Strategies

Most new business owners have a strong interest in quickly building their businesses.  Because of this, they sometimes succumb to the myth that you have to invest in expensive advertising, even if you have to borrow money to do so.  The truth is that, with the right SEO company, you can often grow your business quickly without spending more than you budgeted for advertising.  The key is to find the right SEO professional who can assess your market and guide you to the most profitable online advertising strategies so that you can maximize your return on investment and see immediate results in your client contacts.

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A Look Ahead to 2022 and Your SEO Plan

Happy New Year!  As we move into 2022, it is time to look back on the challenges of 2021 and make a plan to move forward in 2022, making it the best year ever for your business! The Challenging Year One word that stands out as we review 2021 is “challenging.”  Between the pandemic, lockdowns, … Read More

Strong Holiday Shopping Predictions Mean It’s Time for SEO Updates

SEO, SEARCH ENGINE OPTIMIZATION,

The latest predictions to come from financial experts are showing a strong holiday shopping season, with anticipated spending increases of between seven and nine percent over 2020.  Some experts predict that holiday sales may exceed $1.3 trillion this year.

With more than two-thirds of this shopping occurring online, it is important for businesses to be ready for the holiday surge.  Competition is fierce, and having the right website and SEO plan is crucial for success for businesses this year.

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How To Choose The Right SEO Company For Your Needs

Choosing the right SEO company is about more than simply picking a group of professionals you like or the ones who give you the best price for their services.  In many ways, you develop a working relationship with your web designer and SEO professional every bit as important as those with any of your co-workers.  It is not an exaggeration to say that a good web professional can help to save a struggling business, while a poor one can bring down a successful company.

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The True Cost of Skimping on SEO

Many articles have been written about the cost of SEO or other internet marketing strategies, but have you ever asked yourself:  what is the cost of not using SEO for my business?

Realistic Marketing in 2021

The year 2021 is full of unknowns, but one thing seems clear; online shopping is not likely to decrease any time soon.  In 2020, more than 250 million people bought something digitally in the United States; that figure is expected to increase to nearly 275 million by 2024.  While the most popular shopping categories are electronics, media (including books and video), and fashion, there is a “bleed-through” effect; as people become used to using the internet for goods, they also begin to look online for services.

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How To Build An SEO-Friendly Legal Website

If you are looking for a way to bring more potential clients to your door, word-of-mouth and your website are probably your two best resources.  While you have a great deal of control over the experience people have with your firm, leading to good word-of-mouth advertising, you have less control over the Internet.  For this reason, it is imperative that you have a well-designed, functional website and utilize the power of SEO to drive traffic to your site.

What goes into creating a content-rich site that will not only draw visitors but lead them to contact your firm and hopefully become clients?  There are several factors that go into building a search-engine-friendly website that you should consider when hiring a designer:

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How SEO Works for Your Business

Have you ever wondered what the “big deal” is about SEO?  Perhaps you have heard that term thrown around and questioned why everyone seems to be so concerned about it.  After all, if you create a strong, engaging website and offer your products for sale, won’t your customers naturally find you?  Unfortunately, the answer is often “no.”  This is not because your website is not engaging or dynamic, but because of that troublesome thing called “SEO.”

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