SEO Internet Marketing

SEO Trends For October 2024

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As of October 2024, SEO trends continue to evolve, driven by advancements in technology and changes in user behavior. These trends reflect the increasing importance of delivering relevant, authoritative content and optimizing for a more diverse range of search experiences, from traditional text searches to voice and video interactions. Here are the key SEO trends … Read More

What To Look For In SEO Strategies in 2024

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The world of SEO (Search Engine Optimization) is constantly evolving, driven by updates from search engines, shifts in user behavior, and advancements in technology. As we progress through 2024, several key developments and trends have emerged that are shaping the SEO landscape. AI-Powered Search. The most significant trend in 2024 is the rise of AI-powered … Read More

How Local Search Impacts Your Business

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Local search has a profound impact on businesses, especially those that rely on a local customer base. The growing trend of consumers using search engines to find local products, services, and information has made local search optimization crucial for business success.  It is important for owners to understand how local search impacts businesses so that … Read More

Should I Think About Voice Search Optimization?

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Voice search optimization has emerged as one of the most important aspects of SEO strategy, due to the growing prevalence of voice-activated devices and virtual assistants. However, it is also one that is often overlooked when companies begin the process of optimizing their websites for future growth. With the rise of technologies like Siri, Google … Read More

Relevant Content Continues to Be The Driving Factor in Search Engine Rankings

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Despite common misconceptions, there seems to be no perfect formula for search rankings. In fact, Google itself debunks the myths of ranking formulas, urging focus on user experience over SEO shortcuts. Third-party SEO tools often claim to have formulas that guarantee success, but Google clarifies that there is no universal ranking formula. These claims are … Read More

The Right Content Attracts Clients

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Have you ever wondered why some websites seem to speak to potential clients while others simply drive them away?  Many people assume that an attractive website depends on the latest new graphics, apps and other “bells and whistles,” but in reality great content is what keeps people coming back to your website over and over again.

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Keys to Dominating Local Search Markets

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Local SEO has become one of the leading concerns of many businesses since the advent of the cell phone.  Recent studies show that more and more people are using their phones to locate businesses in their geographical area, which means that showing up in the local search terms has become of paramount importance.  However, the strategies for dominating local search markets are not necessarily the same as those for nationwide searches.  When it comes to local SEO, you must have a specific plan to optimize your search results and stay visible to customers searching for you in your local area.

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What Happens During a Website Review?

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You may have been told that you need a website review.  Many business owners dread this process because they do not really understand what happens during this process.  What does it mean, exactly, to have your website reviewed?  What are the steps that are taken, and what will happen after the review?

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How To Create A Strong SEO Strategy for 2023

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The New Year is a great time to take stock of your current business SEO plan and to set goals for what you want to accomplish in the coming year.  With new innovations happening all the time, it is important to take a regular “pulse” of your company and decide if you want to make changes to your current marketing strategy.  Here are some ways you can springboard a discussion with your SEO professional about what you want your online advertising to do for you.

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Can Your Law Firm Afford NOT to Invest in SEO Strategy?

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There is a continual debate about whether SEO for law firms works to build strong client bases.  On one hand, spending money on SEO for a lawyer’s website may seem wasteful when you can simply rely on “word of mouth.”  On the other hand, you may have heard stories about how a good web development company rapidly increased the bottom line of a floundering law firm or took a firm from mediocre to thriving.  Which is true, and, more importantly, can your law firm afford not to invest in professional advice on SEO strategy?

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