The True Cost of Skimping on SEO

Many articles have been written about the cost of SEO or other internet marketing strategies, but have you ever asked yourself:  what is the cost of not using SEO for my business?

Realistic Marketing in 2021

The year 2021 is full of unknowns, but one thing seems clear; online shopping is not likely to decrease any time soon.  In 2020, more than 250 million people bought something digitally in the United States; that figure is expected to increase to nearly 275 million by 2024.  While the most popular shopping categories are electronics, media (including books and video), and fashion, there is a “bleed-through” effect; as people become used to using the internet for goods, they also begin to look online for services.

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How To Build An SEO-Friendly Legal Website

If you are looking for a way to bring more potential clients to your door, word-of-mouth and your website are probably your two best resources.  While you have a great deal of control over the experience people have with your firm, leading to good word-of-mouth advertising, you have less control over the Internet.  For this reason, it is imperative that you have a well-designed, functional website and utilize the power of SEO to drive traffic to your site.

What goes into creating a content-rich site that will not only draw visitors but lead them to contact your firm and hopefully become clients?  There are several factors that go into building a search-engine-friendly website that you should consider when hiring a designer:

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How SEO Works for Your Business

Have you ever wondered what the “big deal” is about SEO?  Perhaps you have heard that term thrown around and questioned why everyone seems to be so concerned about it.  After all, if you create a strong, engaging website and offer your products for sale, won’t your customers naturally find you?  Unfortunately, the answer is often “no.”  This is not because your website is not engaging or dynamic, but because of that troublesome thing called “SEO.”

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DesignRush SEO and Social Media Marketing

Caldiatech™ has been recognized among the top San Diego Website Design Companies in 2021 by DesignRush Marketplace. Caldiatech™ offers more than 50 years of combined experience in the area of IT solutions.  Since the late 1990s, our company has been taking on the challenge of finding affordable results for our clients, including custom software creating, … Read More

The Time to Plan for Holidays Sales Is – Now!

Holiday sales are the number-one boost for most retail companies, but with the pandemic, the 2020 holiday season was uncertain and the 2021 season promises to be even more so.  While more people are shopping online, fewer people have the money to spend on lavish holiday gifts.  The upshot is that the market is tightening, … Read More

Why San Diego Businesses Need SEO Services

Having a website for your business is no longer enough.

These days, business owners know that an online presence is absolutely necessary.  But how can you be sure that your website is getting traction? In order to be truly effective, you need to fight for your spot on Google’s front page search results.

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Best SEO Ideas for a Law Firm

Where’s the first place you turn when looking to hire a new service? If you’re like the majority of Americans, your answer is probably “online.”

The same goes for any and all potential clients for your law firm. When in need of legal representation, you can be sure that people will almost always Google “law firms near me” before making a decision, so you need to be represented.

The challenge? Almost every other law firm is aware of this. As if the legal field wasn’t competitive enough already, now there is the online SEO space to battle over.

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SEO for Law Firms

There’s no shortage of competition in the legal world. People are always in need of legal representation, and they have plenty of law firms to choose from.

Your law firm may be the perfect fit for a client’s needs, but you need to be discovered before you can prove that. In the past, advertising, billboards, and television commercials were an effective way for law firms to recruit new clients. But now, with everyone’s attention predominantly online, your law firm needs to have a strong SEO strategy to be discovered.

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What Does an SEO Agency Do?

Search engine optimization, or SEO, is one of the most important pieces of the puzzle when it comes to a business’s online presence. These days, the vast majority of people turn to search engines when looking to hire a service or patronize a business. Because of this, prioritizing your appearance in search results is especially important. The concept is simple: help your website climb up the ranks in search results, get more visibility and web traffic, and thus more business.

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