Why You Can’t Put Off SEO Any Longer

A new report confirms that while 80 percent of surveyed small business owners accept the fact they should be doing SEO (Search Engine Optimization) for their work, only 36 percent have a strategy in place.

The fact of the matter, though, is that those who decline to act accordingly to improve their businesses and better serve their customers will probably be left behind by those who choose to take action.

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Find Out How Your Business Can Benefit From New Google Post Offerings

In early June, Google announced new ways you can use Google Posts to tell potential customers about offerings at your business. We’ll talk about it in this issue.

What is Google Posts?

Making their debut in January 2016 for the initial exclusive use of U.S. presidential candidates, Google Posts became available to business owners in March of that year. Essentially, Google Posts allows you to create content about your business in card format that appears high in Google search results for your product or business name.

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Are Your Links All They Should Be?

In a recent entry, we spoke about the value of including hyperlinks on your business’s site, blog and marketing efforts. We take things a bit further with this entry by focusing on the best practices of how hyperlinks appear on your site.

Why your hyperlinks should never read “click here.”

It’s important to remember that many visitors to your site actually scan rather than read the entire pages. Instinctively, our eyes are attracted to text that is different, like headings and bolded text or keywords.

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Find Out How You Can Use Halloween To Get New Customers

With Halloween just around the corner, businesses large and small have a fantastic opportunity to capitalize and attract new customers. After the long summer months, consumers are reading to welcome in the fall season.

Because Halloween is on a Monday this year, we’ll share a few tips for how you can attract new customers to your business during the work week.

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Find Out How WordPress Just Made SEO Easy!

In early October, WordPress added “Advanced SEO Tools” to its programming. It’s actually a powerful trio of tools that will give business owners the abilities to:

  • Write custom meta descriptions for blog posts
  • Write custom title elements for different pages
  • See how a URL will look when shared on Facebook, Twitter, and other social media networks as well as how it will look in Google’s search results.

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Making Sure Your SEO Strategies Are Current

A recent Caldiatech blog shared search engine optimization (SEO) trends that had been noticed at the half-way mark of 2016. The overriding point was that SEO practices – like just about every other technology-related tool – is forever in a state of flux.

With this entry, we’re going to touch on a few SEO techniques that have overstayed their welcome yet are still being used by many businesses and organizations.

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Bone-Crushing Mistakes to Avoid in Internet Marketing

Internet marketing has little in common with traditional marketing. It really is an entirely different beast. Because of that, it’s very easy for business owners to become frustrated when their Internet marketing investment doesn’t seem to be paying off.

With that in mind, here are a few absolutely bone-crushing mistakes many companies – large and small – make in their Internet marketing efforts.

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