Despite the proliferation of social media, many business owners are still unsure whether or not to use it to promote their companies. Too many of them have heard horror stories about social media use gone wrong, and others are simply too tired to learn yet another “gimmick” to advertise their companies. However, thinking this way about social media may block you from seeing its full benefits. Social media as advertising is useful, but its real purpose is to put you in direct contact with your customer or client base and allow you to interact with them on a level not previously possible with other advertising methods.
The True Benefit of Social Media
Too many business owners make the mistake of thinking of social media as just another advertising mechanism. In fact, social media is actually about interacting with your customers or clients; the advertising aspect is simply a side effect! If you work with social media on a regular basis and truly interact with your clients, you will find that you are building a much different and deeper relationship with them than you would with traditional methods of advertising.
Here are some ways to think about how social media can bring you closer to your clients:
- Social media can help you reach your clients on a personal level. Like it or not, we live in a very social age. Many people get the majority of their social interaction from social media, and they tend to develop strong ties to brands that they see as relatable. If you utilize social media well, your client base will respond to you as a friend, not just as a business.
- Social media can help you talk about things your clients are interested in. By paying attention to the things your clients focus on, you can tailor your social media presence to the issues that directly affect your clients. This can position you as a trusted professional to those who read your blogs and posts, making them more likely to bring you their business when they have a need.
- Social media can help you identify with your client’s concerns. Just as you can market yourself as a professional, you can also market yourself as a caring and compassionate company or organization that understands your client’s needs and concerns. If your potential clients have specific needs, it is likely that they will be searching for information on those topics. Having social media posts that deal with these concerns and issues will attract people to your website.
At Caldiatech, we have been working with companies of all sizes for many years to help them promote their businesses. We understand that businesses come in all shapes and sizes and that they each have unique advertising needs. We can work with you to find the right balance of web design, social media, SEO, PPC, and other methods to satisfy your company’s particular requirements. Give us a call today to learn more about how we can help you reach your customer or client base quickly and effectively!