Recent surveys suggest that 3.5 billion people, or about 45 percent of the population, interacts on social media each day. This number is heavily skewed toward younger users, but half of all “Baby Boomers” use social media on a regular basis. This type of interaction is unlike anything society has ever seen and has the potential to reach a vast audience in a very short space of time.
While most of us enjoy using social media in our spare time, we may not think much about how it affects businesses. However, the most successful businesses, including law firms, not only use social media but use it effectively. If you are part of a law firm that is working to increase your client base, can social media be part of the solution?
See What Others Are Doing
A great way to start your search for social media ideas is to look at what other, successful firms are doing. Even if you cannot aspire to the level of a larger firm’s outreach, that is no reason that you cannot begin with smaller increments.
Do your competitors use Facebook, Twitter, or Instagram? Is there some other social media platform they are commonly using? How often do they post, and what type of content to they share? The answer to these questions will help you understand how others in your field are already using social media and may give you ideas for your own firm.
Make a Plan
The first step in any successful venture is to make a plan. Here are some tips for finding the right level of social media usage for your firm:
- Start small. Your social media plan could begin with using a single platform, then branch into others, or start with bi-weekly posts and transition into daily content. The most important thing is to post regularly, even if you do not post every day, and to offer content readers will want.
- Craft quality content. Whether you write your own social media content or have others do it for you, it is important to offer things viewers will want to see. The more often viewers interact with your social media posts, the more you will ultimately convert those viewers into clients.
- Post in the right places. You want to share your content through your social media platform, but don’t forget the value of placing links in other places where people may follow them back to your page. Think about creative ways to get your content out, from hashtags to QR codes. Websites like Design Rush can help you boost your viewership and share your content with a whole new audience.
Find Your Niche
Most importantly, once you have defined your social media space, you want to work on a way to create your own niche. You can position yourself as an expert in your area by posting frequently and curating good-quality articles and content for your readers.
With the help of a professional social media marketer, you can exponentially increase the results of your social media campaigns. At Caldiatech, we work with lawyers every day to ensure that they are using social media to their full advantage. Give us a call today to learn more about how we can help.