Moving to Video-Based Social Media Content

A business must always be on top of the latest trends to stay competitive in any market, and the use of social media is no exception.  A recent memo from Facebook outlines the company’s plans to move to video-based rather than photo-based content, according to an article in SEO Journal.  What this means for small businesses is a change in handling social-media-driven advertising.

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How Social Media Use Gives Your Website Power

Many business owners are very busy and do not see much benefit to taking their valuable time to interact with social media for their business’s web page.  On the other hand, they understand that social media use is skyrocketing and that most successful businesses utilize the power of social media to enhance their company’s performance.  How can you make an informed decision as to what social media to use, how often to use it, and what to do with it?  Here are some tips on using social media for your business that will allow you to get the most benefit from these unique platforms without taking too much of your valuable time and effort.

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How Social Media Helps Your Business

Social media is an extremely powerful tool to help you grow your business, but many business owners do not take advantage of this amazing resource.  This may be because they lack the skill to successfully manage social media.  It could also be because they simply do not understand all the ways social media can help a business get noticed by potential customers and clients.  No matter what the reason, ignoring social media in today’s market is essentially leaving money on the table.  With a solid social media plan, you can keep your business active and growing with the help of Facebook, Twitter, Google Plus, LinkedIn, Pinterest, and other platforms.

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Do I Really Need A Social Media Campaign?

In a world in which everyone seems to be on social media, it may still not be apparent what a good social marketing campaign can do for your business.  By harnessing the power of social media, you can exponentially increase your reach and bring a vast new audience to your website.  No matter what business you have, this makes good marketing sense.

Social media has been shown to give a very high return on investment or ROI for your marketing dollars.  In most cases, social media marketing returns every penny spent in increased traffic to your site, and in many cases, you earn far more from this traffic than you spent on your marketing campaign.

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Do You Need to Use Social Media On Your Law Firm’s Website?

social media, social media marketing, social media optimization, social media management, Design Rush, Caldiatech

Recent surveys suggest that 3.5 billion people, or about 45 percent of the population, interacts on social media each day.  This number is heavily skewed toward younger users, but half of all “Baby Boomers” use social media on a regular basis.  This type of interaction is unlike anything society has ever seen and has the potential to reach a vast audience in a very short space of time.

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DesignRush SEO and Social Media Marketing

Caldiatech™ has been recognized among the top San Diego Website Design Companies in 2021 by DesignRush Marketplace. Caldiatech™ offers more than 50 years of combined experience in the area of IT solutions.  Since the late 1990s, our company has been taking on the challenge of finding affordable results for our clients, including custom software creating, … Read More

The Time to Plan for Holidays Sales Is – Now!

Holiday sales are the number-one boost for most retail companies, but with the pandemic, the 2020 holiday season was uncertain and the 2021 season promises to be even more so.  While more people are shopping online, fewer people have the money to spend on lavish holiday gifts.  The upshot is that the market is tightening, … Read More

Should Businesses Still Use Facebook?

It’s not unusual for Facebook to be in the news, but recently the social media behemoth has been making headlines for all the wrong reasons. Coming clean to admit that user data has been anything but private, Facebook is obviously at a crossroads.

But is Facebook still a good place for businesses to do business? We’ll talk about it in this issue.

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Finding Your Customers on Social Media

For small, medium and big-sized businesses alike, social media has grown into a juggernaut for owners. But along with that growth comes complications – in part because there are just so many options for social media channels.

Should you be on all of them or just a few? If it’s just a few, how do you decide?

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