Social Media

Relevant Content Continues to Be The Driving Factor in Search Engine Rankings

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Despite common misconceptions, there seems to be no perfect formula for search rankings. In fact, Google itself debunks the myths of ranking formulas, urging focus on user experience over SEO shortcuts. Third-party SEO tools often claim to have formulas that guarantee success, but Google clarifies that there is no universal ranking formula. These claims are … Read More

How To Utilize Social Media Successfully For Your Business

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Despite the proliferation of social media, many business owners are still unsure whether or not to use it to promote their companies.  Too many of them have heard horror stories about social media use gone wrong, and others are simply too tired to learn yet another “gimmick” to advertise their companies.  However, thinking this way about social media may block you from seeing its full benefits.  Social media as advertising is useful, but its real purpose is to put you in direct contact with your customer or client base and allow you to interact with them on a level not previously possible with other advertising methods.

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How To Maximize Your Reach With Social Media

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Social media has the potential to exponentially increase your business’s advertising outreach in a very short amount of time.  In fact, possibly no other advertising medium has the raw power that social media offers!  However, many businesses either ignore social media entirely or make very little use of it in their advertising plan.  There can be several reasons for this:

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Do You Need To Be Verified on Social Media?

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While most people were unaware, a war began on Twitter, Facebook, and Instagram–over verification status.  As strange as it may seem, this topic has become a hot button for those using the three platforms.  Should users have to pay to have their status verified?  Is having a verified status seen as a good thing, or will potential clients shun businesses that do so?

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How to Make Social Media Work For You

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Everyone talks about using social media as a tool to promote your business, but how can you actually do this effectively?  It is very important to use social media properly, as using it ineffectively can be costly in terms of time and money.  In a worst-case scenario, poor social media use can actually harm your business!  Here are some tips to help you get the most out of your social media use to promote your business online and generate more traffic for your company. 

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Should You Invest in Social Media Advertising?

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Social media may be one of the most powerful vehicles for advertising ever invented.  In the past, most advertising depended upon placing your message in the right spots to be noticed by potential clients and customers.  With social media algorithms, your customers are driven straight to your message without ever searching for it, based on their previous browsing behavior.

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Moving to Video-Based Social Media Content

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A business must always be on top of the latest trends to stay competitive in any market, and the use of social media is no exception.  A recent memo from Facebook outlines the company’s plans to move to video-based rather than photo-based content, according to an article in SEO Journal.  What this means for small businesses is a change in handling social-media-driven advertising.

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How Social Media Use Gives Your Website Power

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Many business owners are very busy and do not see much benefit to taking their valuable time to interact with social media for their business’s web page.  On the other hand, they understand that social media use is skyrocketing and that most successful businesses utilize the power of social media to enhance their company’s performance.  How can you make an informed decision as to what social media to use, how often to use it, and what to do with it?  Here are some tips on using social media for your business that will allow you to get the most benefit from these unique platforms without taking too much of your valuable time and effort.

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How Social Media Helps Your Business

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Social media is an extremely powerful tool to help you grow your business, but many business owners do not take advantage of this amazing resource.  This may be because they lack the skill to successfully manage social media.  It could also be because they simply do not understand all the ways social media can help a business get noticed by potential customers and clients.  No matter what the reason, ignoring social media in today’s market is essentially leaving money on the table.  With a solid social media plan, you can keep your business active and growing with the help of Facebook, Twitter, Google Plus, LinkedIn, Pinterest, and other platforms.

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Do I Really Need A Social Media Campaign?

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In a world in which everyone seems to be on social media, it may still not be apparent what a good social marketing campaign can do for your business.  By harnessing the power of social media, you can exponentially increase your reach and bring a vast new audience to your website.  No matter what business you have, this makes good marketing sense.

Social media has been shown to give a very high return on investment or ROI for your marketing dollars.  In most cases, social media marketing returns every penny spent in increased traffic to your site, and in many cases, you earn far more from this traffic than you spent on your marketing campaign.

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