Has your business had an SEO checkup recently? If not, it might be time to consider having an SEO professional, like those at Caldiatech, look into your advertising strategy and help you identify areas of strength and weakness. The difference in your website traffic after a few changes to your SEO strategy could be astounding!
What Is An SEO Checkup?
An SEO checkup is, in many ways, no different from a doctor’s physical. Your SEO professional will begin with the most basic questions and move on to more customized suggestions:
- How is your website structured? Believe it or not, the structure of your website can have a huge impact on how well your business performs in organic search engine results. When an SEO professional begins your checkup, the first place he or she usually looks is at the building blocks of your website: headers, footers, links, indexing, and other issues that can interfere with your site’s performance. Any needed changes can usually be made quickly. While the visual elements of your website might be appealing, having a strong “skeleton” is equally important.
- How easy is it for visitors to navigate your website? Another often overlooked factor in your website’s performance is how easy it is to navigate. Your website might look beautiful, but if visitors cannot find the information they need they will leave quickly. Your contact methods should be evaluated, as well, to ensure you are getting communications from your clients in a timely manner.
- What type of SEO are you using? Search engine optimization is often used as a catch-all term for “web advertising,” so it can be misleading in some cases to call what you are doing “SEO.” SEO technically means that your website is optimized to attract the attention of the search engines and to boost your organic ratings with them. This may include keyword optimization and placement, backlinks and other forms of connection that will make the search engine crawlers take notice.
- Have you considered other types of web advertising? PPC, Google Ads, and other forms of web advertising are often used to boost a business’s web presence. While these forms of advertising may not be cheap, they can pay for themselves many times over when they are used properly. Your SEO professional should be working with you to analyze your advertising budget and determine the best use of your dollars in terms of web-based strategies. A good SEO plan takes into account all of the factors that make your advertising strategy unique.
At Caldiatech, we have spent decades working with professionals in all types of businesses and helping them to develop strong, dynamic web sites and strategies that grow with the company. We focus on your individual needs, not some cookie-cutter solution! Each client is given personal, individualized attention to create a custom plan that meets advertising and budget goals. Give us a call today to learn more about how we can help you build a better website, increase your Internet traffic, and ultimately improve your business’s bottom line!