How Outsourcing Your IT Frees You To Grow Your Business

Some small- to medium-sized businesses struggle with a basic question:  what is the most cost-effective way to handle IT?  In some cases, they may believe that it is easier to hire a part-time or full-time dedicated IT employee to handle not only their digital resources but also their internet-based marketing than to outsource these jobs.  The question becomes:  does it make sense to pay an employee for this work, or should I consider outsourcing this job to a contractor?

Advantages of Outsourcing IT

There are several advantages to outsourcing your IT work, including:

  • One of the biggest benefits of outsourcing IT and Internet marketing is that you can pick and choose the services you want.  You can choose to focus more time and money on the areas your business needs without having to pay for a “one-size-fits-all” solution.  This allows you, in many cases, to trim your IT budget and save money while still receiving help when you need it.  Because you can choose which marketing strategies you want to use, you do not have to spend time and effort on unrelated tasks.
  • Cost Savings. Closely related to customization is overall cost savings.  Employees are expensive, particularly when you factor in benefits, taxes and other expenses.  Salaries are only the tip of the iceberg, and many employers find that outsourcing services are a great way to avoid these hidden costs.  Because you save so much money on extraneous overhead, you may actually be able to afford more in the areas of marketing and hardware upgrades, making your IT expenditures more effective in the long run.
  • Time Savings. One thing that outsourcing IT definitely does is save time.  Because you are not managing your own employee, you can focus your attention on building your business.  Working with IT contractors allows you to schedule tasks when it is convenient for you, while still having access to a professional to answer questions or troubleshoot when necessary.  In addition, you avoid paying for unused time when an employee might be sitting idle.  That time can be used to pay others who may help you build your business faster, or simply added to your own calendar to give you a bit more free time to work on your own business goals.

In many ways, outsourcing your IT and Internet marketing is the best of both worlds.  You gain access to a professional who can guide you through the complicated world of SEO and service your computer needs while avoiding the pitfalls of having to hire and retain an employee.

At Caldiatech, we have been helping small- to medium-sized businesses create solutions to IT and Internet marketing needs for years.  Our professionals can work with you to customize a plan that will meet all of your digital resource needs and still fit your budget.  With our help, you can manage the difficult aspects of marketing on the Internet as well as other IT issues in the most cost-effective way possible.  Give us a call today to begin working with us to formulate the best plan for your business needs.