Is a Unified CTV Measurement Tool A Good Idea?

One of the biggest trends this year in digital advertising is pursuing a unified measurement tool that crosses all video platforms.  However, experts continue to be divided on not only whether this is even possible but also whether it is a good idea.  The arguments both for and against a unified metric to track video performance are well-researched, but opinions differ on the ultimate outcome of such a tool.

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Expanding Your Horizons With a Website Cleanup

Getting into a “rut” is one of the most common experiences we share.  Whether it is in our business or our personal lives, it is easy to get complacent and stop noticing what happens with certain aspects of our daily routines.  In fact, getting into a rut is one of the major reasons our creativity is stifled and our growth drops off.

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Powering Through COVID With The Right Workplace Software

There is no doubt that COVID has changed the way we all see the world, and particularly how we go about work.  With thousands of people still working from home due to shutdowns or quarantines, we have to think outside the box when it comes to managing our workload.  With the help of Caldiatech, you can design the right programs and platforms for your business and keep up with the competition, no matter where your employees are!

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How Outsourcing Your IT Frees You To Grow Your Business

Some small- to medium-sized businesses struggle with a basic question:  what is the most cost-effective way to handle IT?  In some cases, they may believe that it is easier to hire a part-time or full-time dedicated IT employee to handle not only their digital resources but also their internet-based marketing than to outsource these jobs.  The question becomes:  does it make sense to pay an employee for this work, or should I consider outsourcing this job to a contractor?

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Is Online Shopping the “New Normal?”

Most economists agree that things are starting to look “more normal” after the years 2020-2021 and COVID-19.  Little by little, stores are re-opening and shoppers are re-emerging to buy goods in person after nearly 18 months of enforced “curbside pickup” and delivery.  However, in-person shopping is not completely back to pre-2020 levels, and may never be.  Here are some statistics about online shopping in this new age and what it means for vendors of all types:

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What is PHP Programming and How Can It Help My Business?

Many business owners do not know or understand their programming language, but still want to utilize the benefits of custom-written scripts on their company websites.  A great way to do this is to utilize something called PHP programming to have custom scripts for a business website.

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How CONNECT Can Transform Your Business

2020 is a year we will all remember.  Traditional work has shifted from office-based to home-based, and it is unclear exactly how much that trend will reverse as the world recovers from the pandemic.  By changing to meet the new demands, companies stay relevant, and teamwork and collaboration have never been more important as focal points for this new era.

However, many companies struggle to meet these new demands.  Distractions of work-from-home situations, remote meetings, and distance-based conversations all present significant challenges to those who need to keep their businesses growing.  IT systems and their managers have become pivotal in overcoming these obstacles, and CONNECT offers a way for them to manage both workload and workforce to achieve peak productivity.

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What is a Digital Footprint and Why is it Important?

It’s common knowledge that we live in a digital world. As individuals, everything we post, comment on, or are tagged in online makes up our web presence, which is also called a digital footprint. The same thing applies to businesses.

A digital footprint refers to how your company is represented across the internet, beyond just your website. Social media accounts, blogs, customer reviews, and even mentions on other websites all make up your digital footprint. All the information you share online creates a “persona” for your business, so potential customers are able to get to know you as an organization. A strong, positive digital footprint is something that can greatly impact your success.

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How to Secure Your Site From Malware

One of the most frustrating things for owners of websites is the potential damage that can be done by malware.

If not caught and removed in time, some malware programs have the ability to corrupt your files, steal your passwords and data, and access your stored contacts.

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