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Understanding Image Copyright Infringement Scams

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Image copyright infringement scams rank among the most deceptive schemes prevalent on the web. It is important to understand how scammers use copyright infringement accusations to target individuals and businesses in order to avoid becoming the victim of one of these numerous scams.  There are ways you can protect yourself and deal with these accusations … Read More

What Happens During a Website Review?

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You may have been told that you need a website review.  Many business owners dread this process because they do not really understand what happens during this process.  What does it mean, exactly, to have your website reviewed?  What are the steps that are taken, and what will happen after the review?

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What Are Core Web Vitals?

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As the owner of a website, you do not always need to know everything that goes on “behind the scenes” to elevate your search engine rankings.  Most business owners do not really want or need to understand how websites are coded or what types of markup give the best results.  However, it is important to understand the basics of what Google and other search engines are looking for so that you can understand why your website is–or is not–ranking well in search engine results.

One easy way to begin understanding these complex issues is to look at what Google calls “Core Web Vitals.”  These are three metrics that measure important factors for a website such as interactivity, loading time,  and visual stability.  By understanding these important points, you can more easily discuss what needs to change on your website with your webmaster or SEO professional.

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How Woking From Home Has Changed Since COVID-19

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COVID-19 changed many things about our world, but one of the biggest was the way we work.  According to a recent study by Stanford University, 42 percent of workers now primarily work from home, and in many cases these work-from-home scenarios are producing better turnaround times and more productivity for companies.  The primary motivating factor in these numbers is the type of communication software used by the employer.

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Is a Unified CTV Measurement Tool A Good Idea?

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One of the biggest trends this year in digital advertising is pursuing a unified measurement tool that crosses all video platforms.  However, experts continue to be divided on not only whether this is even possible but also whether it is a good idea.  The arguments both for and against a unified metric to track video performance are well-researched, but opinions differ on the ultimate outcome of such a tool.

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Expanding Your Horizons With a Website Cleanup

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Getting into a “rut” is one of the most common experiences we share.  Whether it is in our business or our personal lives, it is easy to get complacent and stop noticing what happens with certain aspects of our daily routines.  In fact, getting into a rut is one of the major reasons our creativity is stifled and our growth drops off.

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Powering Through COVID With The Right Workplace Software

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There is no doubt that COVID has changed the way we all see the world, and particularly how we go about work.  With thousands of people still working from home due to shutdowns or quarantines, we have to think outside the box when it comes to managing our workload.  With the help of Caldiatech, you can design the right programs and platforms for your business and keep up with the competition, no matter where your employees are!

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How Outsourcing Your IT Frees You To Grow Your Business

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Some small- to medium-sized businesses struggle with a basic question:  what is the most cost-effective way to handle IT?  In some cases, they may believe that it is easier to hire a part-time or full-time dedicated IT employee to handle not only their digital resources but also their internet-based marketing than to outsource these jobs.  The question becomes:  does it make sense to pay an employee for this work, or should I consider outsourcing this job to a contractor?

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Is Online Shopping the “New Normal?”

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Most economists agree that things are starting to look “more normal” after the years 2020-2021 and COVID-19.  Little by little, stores are re-opening and shoppers are re-emerging to buy goods in person after nearly 18 months of enforced “curbside pickup” and delivery.  However, in-person shopping is not completely back to pre-2020 levels, and may never be.  Here are some statistics about online shopping in this new age and what it means for vendors of all types:

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What is PHP Programming and How Can It Help My Business?

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Many business owners do not know or understand their programming language, but still want to utilize the benefits of custom-written scripts on their company websites.  A great way to do this is to utilize something called PHP programming to have custom scripts for a business website.

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