How Social Media Helps Your Business

Social media is an extremely powerful tool to help you grow your business, but many business owners do not take advantage of this amazing resource.  This may be because they lack the skill to successfully manage social media.  It could also be because they simply do not understand all the ways social media can help a business get noticed by potential customers and clients.  No matter what the reason, ignoring social media in today’s market is essentially leaving money on the table.  With a solid social media plan, you can keep your business active and growing with the help of Facebook, Twitter, Google Plus, LinkedIn, Pinterest, and other platforms.

How Can Social Media Help My Business Grow?

If you are unsure whether you need social media to help your business grow, consider these facts:

  • There are approximately 7.83 billion people on the planet today, and an estimated 4.2 billion of them are social media users. That equates to an incredible 54 percent of all human beings having social media accounts.
  • Out of the 4.66 billion worldwide Internet users, 90 percent of them are on social media.
  • 83 percent of Instagram users say they discover new products online.
  • 70 percent of social media users log in at least once each day, and nearly half log in multiple times per day.
  • For many companies, social media ads generate more than four times the traffic of other advertising at half the overall cost.
  • Reviews from satisfied customers make up a growing percentage of referrals to businesses of all types. Many of these reviews are generated through social media.
  • Pairing with influencers on social media results in a seven percent higher conversion sales rate than advertising alone.
  • Social media advertising can be targeted to specific age groups as well as other demographic groups.

Clearly, there are many advantages to using social media to advertise your products.  However, many businesses are hesitant to dive in due to a lack of understanding of how to run a successful social media campaign.  There is a solution, however:  partner with an expert in social media management who runs your campaigns for you!  In this way, you get the best of both worlds:  an excellent social media marketing strategy and little to no work on your part.  Simply turn over your social media management to an expert, sit back, and enjoy the increased traffic and revenue!

At Caldiatech, we have spent many years helping our customers choose the right social media platforms and strategies for their particular niches.  As the Internet has grown, so have we!  We keep up to date on the most current best practices to help your business succeed in all aspects of web marketing, including social media use, SEO, branding, web design, and other features.  Give Caldiatech a call today and find out how we can help you make the most of your social media campaign and generate more leads, more traffic, and, ultimately, more satisfied customers and clients.