How Social Media Use Gives Your Website Power

Many business owners are very busy and do not see much benefit to taking their valuable time to interact with social media for their business’s web page.  On the other hand, they understand that social media use is skyrocketing and that most successful businesses utilize the power of social media to enhance their company’s performance.  How can you make an informed decision as to what social media to use, how often to use it, and what to do with it?  Here are some tips on using social media for your business that will allow you to get the most benefit from these unique platforms without taking too much of your valuable time and effort.

  • Choose a few platforms over many. One mistake many business owners make is trying to handle too many social media accounts at once.  When you have seven or eight different accounts, it is difficult to remember to post to them all on a regular basis.  There is software that will help you do this, but it can be costly.  Appointing one person in your organization as social media manager can also be helpful, but this means taking an employee’s time to manage multiple accounts.  Instead, focus on a few platforms that really showcase your company.
  • Target your market. Along with using too many platforms, using the wrong platforms can also result in issues of wasted time and resources.  The fact is that different markets use different social media platforms.  Without understanding this, you may spend a lot of your time and money targeting the wrong audience.  Before you set up accounts, do some research to find out which platforms are used by your target audience.
  • Post regularly. One of the worst things you can do is have a social media account that is never updated.  This sends a signal to your visitors that you don’t care enough to keep your social media current, which in turn gives a bad impression of your business.  If you are going to use social media, make sure that it is updated on a regular basis.  This is also the time to think about using social media to promote weekly, monthly, or yearly events, to catch your readers up on benefits such as sales or specials, or to pass on timely information.
  • Interact with your clients. One thing social media allows you to do very easily, and what really gives it the power that it has, is the ability to interact with your target market.  If you have a section of your social media in which you interact with the public, you will gain trust and can lead potential clients to contact you easily.  Interaction is what many people use social media for, so take advantage of it.  A live stream in which you answer questions or talk with clients is a great way to showcase your services.

At Caldiatech, we have professionals who can help get you on track with simple social media usage.  Give us a call today and we can help you identify the right social media platforms and the right ways to use them to benefit your business!