If you are looking for a way to bring more potential clients to your door, word-of-mouth and your website are probably your two best resources. While you have a great deal of control over the experience people have with your firm, leading to good word-of-mouth advertising, you have less control over the Internet. For this reason, it is imperative that you have a well-designed, functional website and utilize the power of SEO to drive traffic to your site.
What goes into creating a content-rich site that will not only draw visitors but lead them to contact your firm and hopefully become clients? There are several factors that go into building a search-engine-friendly website that you should consider when hiring a designer:
- The design of your site. Let’s start with the most obvious point: your site must be functional, well-designed, and easy to use. If visitors cannot find the information they are seeking, they will not spend much time on your site. Your contact information should be easily available, and your content should be rich and inviting. While images and page setup are important, content is the driving force in attracting clients.
- Keyword research and SEO. There are certain words or phrases that people commonly type into search engines when they are looking for help from an attorney. Understanding the most common keywords and utilizing them strategically throughout your website in the right saturation rates and forms is critical to getting noticed by the search engines. Your website should be set up in such a way that keyword utilization and optimization work for you in pushing you to the top of the search results.
- Authoritative content. Your “brand” is the reputation you have as a law firm. If you are interested in standing out, you must begin to brand yourself as an expert in your field. There are several ways to do this: one of the most common is blogging on topics in your legal area. Blogging has a dual benefit: it offers your clients proof that you are authoritative in your field, and it also offers you the opportunity to utilize many of your keywords and phrases that will be picked up by search engines. You can also utilize the power of social media to draw visitors to your blogs. If you have quality content, you may even be picked up and shared by others!
All in all, designing a good legal website is not simple. It helps to have the support and assistance of a firm that has been focusing on legal websites for decades. Caldiatech has been serving legal clients for years and has grown with the changing face of the Internet. Our professionals can help you maximize your website’s presence and bring clients to your door through functional design and a strong SEO strategy. Give us a call today to find out how we can maximize your advertising budget and give your firm the website it needs to market itself in today’s world!