The New Year is a great time to take stock of your SEO strategy and see if it is meeting your current needs. We all know that not only do our needs change, but over time our client base evolves as well. Customers who were once dedicated online shoppers on their laptops are now moving to mobile phones, and those who were resistant to using websites to seek out information now find they are the primary source for answering questions. Because your client base is always changing, your website and SEO strategy should also change to meet demands.
Take Stock and Learn More About Your Clients
You may think you know your clientele, but how much do you really know about their online habits? One way to find out more is to have an SEO expert conduct an audit of your current customer base. You can learn a great deal of information about your clients with this strategy, including:
- Most frequently searched words and phrases. One way to determine what your customers are doing is to examine the most frequently used search terms for your target demographic. Different people may search for information in very different ways, so it is important to keep up with the latest search terms through keyword research. Your SEO professional can help you compile a list of target keywords that speak to the people whose attention you are trying to capture with your online campaigns and website.
- Examine keyword saturation and page content. Once you have found the target search terms, you can begin to create page content that will not only attract visitors through the proper keyword saturation but also keep them on your website with interactive content aimed at their particular needs. It is very important to have the right density of keywords to attract the search engine crawlers, but it is also important to have stimulating content that keeps readers on your pages. An SEO professional can help you craft the right content for your website that incorporates keywords and includes interesting articles or blog posts and useful information.
- Browsing habits. A good audit of your website will reveal many interesting facts, such as how long people spend on your pages before clicking away. This can help you determine if some pages are more attractive than others, or if some pages cause people to spend time finding information and interacting with your content. An SEO professional can also help you determine which content most attracts your readers and come up with innovative ways to draw them in so that they spend more time on your web pages.
At Caldiatech, we have spent many years helping our clients create web pages and sites that attract visitors and turn them into clients. With our help, you can make your website one that works hard to bring in new business. Give us a call today to learn more about how we can help you create the right website to attract new clients!