How Proper SEO Strategy Builds Your Business

If you have ever worked with a professional web design company in San Diego, you know that there is far more to building a website that benefits your business than just putting up the right images or a few catchphrases.  In fact, working with an SEO company in San Diego may be the best decision you ever make in terms of building and growing your business.  Not only does the right web design give a good impression to visitors, but it can be a key element in building your business and maintaining growth through the use of strong SEO and web content strategies.

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Should You Invest in Social Media Advertising?

Social media may be one of the most powerful vehicles for advertising ever invented.  In the past, most advertising depended upon placing your message in the right spots to be noticed by potential clients and customers.  With social media algorithms, your customers are driven straight to your message without ever searching for it, based on their previous browsing behavior.

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Caldiatech Adds Proceso App to Lineup

Caldiatech is excited to announce that we have added the Proceso app to our lineup of high-quality digital tools.  This app is designed for O365 and Teams and provides support for business productivity platforms.

How important are productivity platforms for today’s businesses?  The answer may surprise you.  Of all the technology items you spend your budget on, a productivity platform may give you the largest return on investment–and many businesses do not even utilize these key tools!

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New SEO Strategies for the New Year

The New Year is a great time to take stock of your SEO strategy and see if it is meeting your current needs.  We all know that not only do our needs change, but over time our client base evolves as well.  Customers who were once dedicated online shoppers on their laptops are now moving to mobile phones, and those who were resistant to using websites to seek out information now find they are the primary source for answering questions.  Because your client base is always changing, your website and SEO strategy should also change to meet demands.

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Working From Home–New Challenges for Web Design

With new variants of COVID-19 appearing, many employers are considering extending their “work from home” protocols into the near future.  In fact, several big companies, including Google and Amazon, have announced plans to keep workers home until at least 2022.  However, companies are also fearful that the long-term work-from-home model may have a negative effect on productivity and employee morale.  How can employers keep their workers safe but still demand high quality and accountability from them?

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How Should Legal Firms Use Social Media?

Almost daily, we see examples in the press of companies that have gotten themselves into trouble through their use of social media.  Whether it is a controversial Twitter post, a Facebook contest that ended with unsatisfied patrons, or a blog post with incorrect information, companies are finding out that social media can be a great tool when used wisely, and a dangerous one when used improperly.

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