No matter what your business is, you probably need a website. Almost every company these days has some type of web presence, and most business owners consider a well-built and well-run website essential for their business’s success. Choosing the right person or company to build your website is important, but how do you know what should be on your website and whether the person or company you choose is doing a good job?
If you are like most business owners, you want to minimize your advertising costs while still bringing in new clients. Finding the right balance between spending and profit is often a difficult task, and it helps to have a professional on your side who can help. Unfortunately, many business owners are lured by promises from SEO companies of unrealistic results and conclude that SEO is not the best way to maximize their advertising budgets.
Google has announced that it is taking steps to repair a bug that has been causing business reviews to go missing from Google Business Profiles, according to a recent report.
Users were very concerned when numerous reviews began disappearing, particularly retail and restaurant pages that rely heavily on good reviews to drive business. However, service businesses such as law firms and dentists’ or doctors’ offices are increasingly likely to rely on, at least in part, online reviews to attract new clients, so the disappearance of these reviews has the potential to affect a very wide swatch of the business landscape.
If you have ever worked with a professional web design company in Boise, you know that there is far more to building a website that benefits your business than just putting up the right images or a few catchphrases. In fact, working with an SEO company in Boise may be the best decision you ever make in terms of building and growing your business. Not only does the right web design give a good impression to visitors, but it can be a key element in building your business and maintaining growth through the use of strong SEO and web content strategies.
Social media may be one of the most powerful vehicles for advertising ever invented. In the past, most advertising depended upon placing your message in the right spots to be noticed by potential clients and customers. With social media algorithms, your customers are driven straight to your message without ever searching for it, based on their previous browsing behavior.
Caldiatech is excited to announce that we have added the Proceso app to our lineup of high-quality digital tools. This app is designed for O365 and Teams and provides support for business productivity platforms.
How important are productivity platforms for today’s businesses? The answer may surprise you. Of all the technology items you spend your budget on, a productivity platform may give you the largest return on investment–and many businesses do not even utilize these key tools!
The New Year is a great time to take stock of your SEO strategy and see if it is meeting your current needs. We all know that not only do our needs change, but over time our client base evolves as well. Customers who were once dedicated online shoppers on their laptops are now moving to mobile phones, and those who were resistant to using websites to seek out information now find they are the primary source for answering questions. Because your client base is always changing, your website and SEO strategy should also change to meet demands.
With new variants of COVID-19 appearing, many employers are considering extending their “work from home” protocols into the near future. In fact, several big companies, including Google and Amazon, have announced plans to keep workers home until at least 2022. However, companies are also fearful that the long-term work-from-home model may have a negative effect on productivity and employee morale. How can employers keep their workers safe but still demand high quality and accountability from them?
Almost daily, we see examples in the press of companies that have gotten themselves into trouble through their use of social media. Whether it is a controversial Twitter post, a Facebook contest that ended with unsatisfied patrons, or a blog post with incorrect information, companies are finding out that social media can be a great tool when used wisely, and a dangerous one when used improperly.