The Steps To Building a Strong Website

No matter what your business is, you probably need a website.  Almost every company these days has some type of web presence, and most business owners consider a well-built and well-run website essential for their business’s success.  Choosing the right person or company to build your website is important, but how do you know what should be on your website and whether the person or company you choose is doing a good job?

Here are some rules to follow to determine if your website passes the rigorous tests demanded in today’s online environment for being attractive to your customer or client base, no matter what type of company you have!

  • Your website builder should put thought into your domain name. Your domain name is truly your calling card when it comes to your web presence.  If your name is difficult to spell, too long, hard to remember or has an odd extension, clients may not click as readily.   Your domain should ideally be word-only, as opposed to including numbers and hyphens, and should be reflective of your company name or broad enough to encompass future growth.  If you already have a domain name, discuss whether it is worth upgrading or keeping your present address with your webmaster.
  • Your pages should be easily accessible and well-managed. A good website consists of easy-to-find pages with specific content that makes sense.  Too often, websites lead users on a wild goose chase; this turns potential clients off and causes them to click out quickly for more user-friendly sites.  Your links should work properly, all the time.  Find a website manager who takes seriously the responsibility for handling these tasks and uses a server that is reliable and large enough to handle your traffic.
  • Choose the right CMS. Your webmaster should be able to choose the right content management system for your website.  CMS generally falls into two categories: content creation and content management.  Often, both of these functions are packaged into a single service.  Be sure to talk to your webmaster about which you will be using and how easy it is to switch if the system becomes inadequate for your needs.
  • Optimize content for all devices. It is very important these days to have content that shifts seamlessly from desktop to laptop to mobile device, particularly if your potential clients may be using all three.  Your webmaster should be able to design your pages so that they work well with any type of device, and you should be able to request and receive beta testing results for how well clients are able to use your website on any given device.

At Caldiatech, we have been working with businesses to develop functional and attractive websites for many years.  Give us a call today to find out how we can help your business create a great website that will work for your individual, specific needs and give you reliable service for years to come!