The True Cost of Skimping on SEO

Many articles have been written about the cost of SEO or other internet marketing strategies, but have you ever asked yourself:  what is the cost of not using SEO for my business?

Realistic Marketing in 2021

The year 2021 is full of unknowns, but one thing seems clear; online shopping is not likely to decrease any time soon.  In 2020, more than 250 million people bought something digitally in the United States; that figure is expected to increase to nearly 275 million by 2024.  While the most popular shopping categories are electronics, media (including books and video), and fashion, there is a “bleed-through” effect; as people become used to using the internet for goods, they also begin to look online for services.

Nowhere is this more evident than in service industries such as legal firms.  According to the National Law Review, 96 percent of those looking for legal advice try a search engine first.  Of these, 74 percent of searchers visit a lawyer’s website directly, and more than a third hire an attorney they found online.

Clearly, it is not an option to ignore internet marketing for your law firm.  The true cost of “saving money” by neglecting your online marketing could be enormous when you consider how many potential clients you are missing.

How Can I Take Advantage of SEO For My Law Firm?

There are several ways you can take advantage of SEO marketing for your legal office and increase your web traffic and client conversion rate:

  • Pay attention to market trends. Keywords come and go as they are refined by search engines from searches people actually make.  Using the same keywords year after year is not an optimum strategy; instead, you want to be sure to pay attention to the trends and changes in your market.
  • Create rich content. Content that is designed to appeal to your visitors and to provide solid information that will generate traffic is the key to a good internet marketing strategy.  Letting your pages remain static is a bad strategy; instead, you should be frequently updating your content as your firm grows.
  • Hire a professional. It is not easy to do SEO marketing if you are not well-versed in the realities of this process.  Instead of spending many frustrating hours working on a plan that may prove to be fruitless, trust your internet marketing and web design to a professional with a proven track record of success.  The money you spend will be well worth the return you get on your investment.

At Caldiatech, we have spent decades refining our internet marketing strategies to be sure our clients have the most up-to-date and productive information, tailored specifically to their firm’s size and potential client base.   We can work with your law firm to create the right marketing plan for your needs and your budget.  Give us a call today to discuss your goals and find out what we can do to help you take advantage of the power of the web.