How Online Advertising Impacts Your Business

If you are a small business owner, you already know that advertising can quickly take up a significant portion of your budget.  However, you may not know that there are ways to ensure that your advertising investments pay off in real returns through the use of online resources.  When it comes to advertising in today’s market, search engine optimization, pay-per-click and targeted Internet marketing campaigns can easily pay for their costs in the new business they send your way and the competitive advantage they offer over others in your field.

A World of Internet Marketing Strategies

The Internet has exploded in the past 20 years, and many of these gains have been in the field of advertising.  With online shopping becoming even more popular due to pandemic lockdowns and restrictions, online marketing has never been more important for your business.  In fact, it is safe to say that if you do not have an online presence, you are leaving a large portion of your potential sales audience out of your advertising loop.

However, starting online marketing can be difficult and even frightening for a small business owner.  What type of web-based marketing should you consider?  Here is a guide to give you a quick overview and help you understand the basics of Internet marketing:

  • SEO stands for “search engine optimization,” and it is the driving force behind most web-based marketing techniques.  At its most basic, SEO simply means optimizing your website to attract the most traffic possible.  This may mean changing out or refreshing your content, using well-researched keywords a certain number of times, or linking your website to other, authoritative sites to give you credibility.  A good SEO professional understands how to designate your marketing dollars to give you the best return on investment.
  • Pay-per-click, or PPC, advertising means buying advertising space on popular websites.  Every time a visitor clicks on your ad, you pay a specific amount to the website owner.  This can be a great way to get your website front and center of a targeted market by piggybacking on websites that have already done the “heavy lifting” of becoming sought after by visitors.
  • Social media. Social media has been growing tremendously in popularity in the past few years.  In fact, some businesses thrive solely on social media marketing without any other type of advertising!  Engaging your customers through social interaction is a great way to bring them closer and learn quickly how they feel about you and your products.  Through targeted social media marketing, you can truly fine-tune your focus to a laser point.

At Caldiatech, we have spent many years working with small businesses to increase your marketing and advertising reach through web-based applications such as social media, PPC, and SEO.  Our professionals have developed the tools and techniques necessary to put your company on the map and ensure that your advertising dollars are well spent.  Call us today to learn more about how we can help you make the most of your online advertising budget.