Google recently introduced customer acquisition goals for ads, which will now allow for better targeting of new clients by those who use this service. Google is offering two options for these goals: New Customer Value and New Customer Only. Each supports a different objective in target marketing, while both allow for the calculation of the cost of acquiring new clients and customers.
Advertising
Law Firm v. Sole Practitioner Online Advertising
Whether you are a sole practitioner or a member of a large law firm, online advertising is one of the best ways to attract new clients. According to the latest marketing statistics, at least one-third of all new legal clients found their lawyers through online sources, including social media advertising. What this means for your practice is that you will want to tap into the enormous power of web marketing to grow your client base.
However, the techniques for online advertising are somewhat different for sole practitioners and law firms. Understanding the difference will help you choose the right marketing streams for your particular situation.
More Than Half of Small Businesses Have No SEO Plan
According to a recent survey of small businesses in the United States and Canada, nearly 60 percent have no real SEO strategy, and almost a quarter have no immediate plans to create one.
The survey, commissioned by UpCity and conducted by Pollfish, asked more than 600 small- to medium-sized businesses about their SEO plans. About 57 percent of all business owners or employees responded that the company had no strategy for search engine optimization, and another 23 percent further confessed that they had no plans for web-based advertising success. About 44 percent of all the businesses surveyed have a current SEO plan, and 34 percent of those surveyed stated that making a plan to improve their SEO strategy in the coming year was a top priority.
What is PPC?
If you are looking for ways to improve your reach on the web and bring more clients or customers to your door, you may have considered PPC, or pay-per-click, marketing. If you have not heard of PPC or are not sure if it is right for you, read on to learn the facts. Then, talk to your Internet marketing professional at Caldiatech about creating a program that is right for you!
How Online Advertising Impacts Your Business
If you are a small business owner, you already know that advertising can quickly take up a significant portion of your budget. However, you may not know that there are ways to ensure that your advertising investments pay off in real returns through the use of online resources. When it comes to advertising in today’s … Read More
4 Ways to Up Your Business’s Game on Instagram
If Instagram is not on your social media marketing plan, it should be. Two months after its launch in 2010, it had one million users. Right now, there are 500 million active users. It’s bigger than Twitter, which has 313 million active users.
In this article, we’ll share tips for how you can position your business for success on Instagram with compelling content, which can be tricky since so much emphasis on Instagram is placed upon imagery.
PPC Data You Need to Pay Attention To
In a previous blog, we talked about Pay-Per-Click marketing, and the tremendous ways it can help build your business. In this article, we’ll dig a bit deeper to bring you some of the data you’ll want to pay attention to while carrying out a PPC campaign.
PPC Marketing Redux
Just to refresh our memories, during a PPC marketing campaign, you pay only for each time your ad is clicked in a search engine phrase. To do this, you simply put a bid on ad placement that is based upon a keyword phrase.