DesignRush SEO and Social Media Marketing

Caldiatech™ has been recognized among the top San Diego Website Design Companies in 2021 by DesignRush Marketplace. Caldiatech™ offers more than 50 years of combined experience in the area of IT solutions.  Since the late 1990s, our company has been taking on the challenge of finding affordable results for our clients, including custom software creating, … Read More

The Time to Plan for Holidays Sales Is – Now!

Holiday sales are the number-one boost for most retail companies, but with the pandemic, the 2020 holiday season was uncertain and the 2021 season promises to be even more so.  While more people are shopping online, fewer people have the money to spend on lavish holiday gifts.  The upshot is that the market is tightening, … Read More

Find Out How Your Business Can Benefit From New Google Post Offerings

In early June, Google announced new ways you can use Google Posts to tell potential customers about offerings at your business. We’ll talk about it in this issue.

What is Google Posts?

Making their debut in January 2016 for the initial exclusive use of U.S. presidential candidates, Google Posts became available to business owners in March of that year. Essentially, Google Posts allows you to create content about your business in card format that appears high in Google search results for your product or business name.

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Learn How to Leverage Instagram’s Stories to Boost Your Business

Instagram launched Stories, a feature allowing users to post videos and photos that appear together in slideshow format. After 24 hours, they disappear. It may be a blatant rip-off of Snapchat, which operates in much the same way, but in just a few months, Stories showed who was boss. While Snapchat has 150 million daily users, about 300 million are using Instagram’s Stories each day.

In this issue, we’ll take a closer look at Instagram Stories, and how you can leverage it for your business.

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Your Find Out How Bots May Be Harming Site

Let’s say you’re looking over the analytics for your business website, and while traffic to the site looks really good and strong, you notice that converting the visitors into sales isn’t happening. What’s going on?

It may surprise you to learn that the majority of your visitors may not be human at all. We’ll talk about it in this issue.

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Learn About 4 Ways You Can Give Your Content Marketing a Boost

As you promote your business online, one of the keys to the success of your marketing efforts is to always be aware of the latest trends for what your online audience wants and how they want it.

We’re talking specifically about content marketing, and in this issue, we’ll share a few of the fast-moving trends that can mean whether or not a lead to your business site will be converted into a sale.

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