Marketing

Should I Think About Voice Search Optimization?

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Voice search optimization has emerged as one of the most important aspects of SEO strategy, due to the growing prevalence of voice-activated devices and virtual assistants. However, it is also one that is often overlooked when companies begin the process of optimizing their websites for future growth. With the rise of technologies like Siri, Google … Read More

Can Video Be A Part of Your Advertising Strategy?

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While most business owners understand the need for online advertising in today’s competitive market, many are understandably worried about the idea of creating video content for their advertising campaigns.  After all, most of us are not directors or producers!  However, with just a bit of planning and the use of the right tools, video content can be much easier to create than you think, and using it can give a healthy boost to almost any type of business. 

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A Simple Guide To How AI Enhances Your Website’s Performance

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AI, or artificial intelligence, is a term used for several types of interactions that rely solely on machines to digest and produce interactions with human beings.  The minutiae of AI can be complicated, but it is still important to understand the basics in order to comprehend the impact that these interactions have on your SEO strategy.  Almost everyone is now affected in some way by artificial intelligence, especially business owners who want to compete in the online marketplace.

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Should You Invest in Social Media Advertising?

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Social media may be one of the most powerful vehicles for advertising ever invented.  In the past, most advertising depended upon placing your message in the right spots to be noticed by potential clients and customers.  With social media algorithms, your customers are driven straight to your message without ever searching for it, based on their previous browsing behavior.

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More Than Half of Small Businesses Have No SEO Plan

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According to a recent survey of small businesses in the United States and Canada, nearly 60 percent have no real SEO strategy, and almost a quarter have no immediate plans to create one.

The survey, commissioned by UpCity and conducted by Pollfish, asked more than 600 small- to medium-sized businesses about their SEO plans.  About 57 percent of all business owners or employees responded that the company had no strategy for search engine optimization, and another 23 percent further confessed that they had no plans for web-based advertising success.  About 44 percent of all the businesses surveyed have a current SEO plan, and 34 percent of those surveyed stated that making a plan to improve their SEO strategy in the coming year was a top priority.

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Moving to Video-Based Social Media Content

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A business must always be on top of the latest trends to stay competitive in any market, and the use of social media is no exception.  A recent memo from Facebook outlines the company’s plans to move to video-based rather than photo-based content, according to an article in SEO Journal.  What this means for small businesses is a change in handling social-media-driven advertising.

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What is PPC?

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If you are looking for ways to improve your reach on the web and bring more clients or customers to your door, you may have considered PPC, or pay-per-click, marketing.  If you have not heard of PPC or are not sure if it is right for you, read on to learn the facts.  Then, talk to your Internet marketing professional at Caldiatech about creating a program that is right for you!

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Why Clients Should Be Involved In Marketing Strategies

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Have you ever felt that your technology manager isn’t listening to you?

Some technology companies take the approach that “the less the client knows, the better.”  This wrongful attitude springs from a lack of understanding of client needs as well as a belief that clients cannot understand the technical aspects of Internet marketing.  This is simply untrue, and at Caldiatech we include our clients in every aspect of their online growth.

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