Should You Invest in Social Media Advertising?

Social media may be one of the most powerful vehicles for advertising ever invented.  In the past, most advertising depended upon placing your message in the right spots to be noticed by potential clients and customers.  With social media algorithms, your customers are driven straight to your message without ever searching for it, based on their previous browsing behavior.

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More Than Half of Small Businesses Have No SEO Plan

According to a recent survey of small businesses in the United States and Canada, nearly 60 percent have no real SEO strategy, and almost a quarter have no immediate plans to create one.

The survey, commissioned by UpCity and conducted by Pollfish, asked more than 600 small- to medium-sized businesses about their SEO plans.  About 57 percent of all business owners or employees responded that the company had no strategy for search engine optimization, and another 23 percent further confessed that they had no plans for web-based advertising success.  About 44 percent of all the businesses surveyed have a current SEO plan, and 34 percent of those surveyed stated that making a plan to improve their SEO strategy in the coming year was a top priority.

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Moving to Video-Based Social Media Content

A business must always be on top of the latest trends to stay competitive in any market, and the use of social media is no exception.  A recent memo from Facebook outlines the company’s plans to move to video-based rather than photo-based content, according to an article in SEO Journal.  What this means for small businesses is a change in handling social-media-driven advertising.

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What is PPC?

If you are looking for ways to improve your reach on the web and bring more clients or customers to your door, you may have considered PPC, or pay-per-click, marketing.  If you have not heard of PPC or are not sure if it is right for you, read on to learn the facts.  Then, talk to your Internet marketing professional at Caldiatech about creating a program that is right for you!

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Why Clients Should Be Involved In Marketing Strategies

Have you ever felt that your technology manager isn’t listening to you?

Some technology companies take the approach that “the less the client knows, the better.”  This wrongful attitude springs from a lack of understanding of client needs as well as a belief that clients cannot understand the technical aspects of Internet marketing.  This is simply untrue, and at Caldiatech we include our clients in every aspect of their online growth.

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Is Online Shopping the “New Normal?”

Most economists agree that things are starting to look “more normal” after the years 2020-2021 and COVID-19.  Little by little, stores are re-opening and shoppers are re-emerging to buy goods in person after nearly 18 months of enforced “curbside pickup” and delivery.  However, in-person shopping is not completely back to pre-2020 levels, and may never be.  Here are some statistics about online shopping in this new age and what it means for vendors of all types:

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DesignRush SEO and Social Media Marketing

Caldiatech™ has been recognized among the top San Diego Website Design Companies in 2021 by DesignRush Marketplace. Caldiatech™ offers more than 50 years of combined experience in the area of IT solutions.  Since the late 1990s, our company has been taking on the challenge of finding affordable results for our clients, including custom software creating, … Read More