What is PPC?

If you are looking for ways to improve your reach on the web and bring more clients or customers to your door, you may have considered PPC, or pay-per-click, marketing.  If you have not heard of PPC or are not sure if it is right for you, read on to learn the facts.  Then, talk to your Internet marketing professional at Caldiatech about creating a program that is right for you!

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Why Clients Should Be Involved In Marketing Strategies

Have you ever felt that your technology manager isn’t listening to you?

Some technology companies take the approach that “the less the client knows, the better.”  This wrongful attitude springs from a lack of understanding of client needs as well as a belief that clients cannot understand the technical aspects of Internet marketing.  This is simply untrue, and at Caldiatech we include our clients in every aspect of their online growth.

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Is Online Shopping the “New Normal?”

Most economists agree that things are starting to look “more normal” after the years 2020-2021 and COVID-19.  Little by little, stores are re-opening and shoppers are re-emerging to buy goods in person after nearly 18 months of enforced “curbside pickup” and delivery.  However, in-person shopping is not completely back to pre-2020 levels, and may never be.  Here are some statistics about online shopping in this new age and what it means for vendors of all types:

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DesignRush SEO and Social Media Marketing

Caldiatech™ has been recognized among the top San Diego Website Design Companies in 2021 by DesignRush Marketplace. Caldiatech™ offers more than 50 years of combined experience in the area of IT solutions.  Since the late 1990s, our company has been taking on the challenge of finding affordable results for our clients, including custom software creating, … Read More

The Time to Plan for Holidays Sales Is – Now!

Holiday sales are the number-one boost for most retail companies, but with the pandemic, the 2020 holiday season was uncertain and the 2021 season promises to be even more so.  While more people are shopping online, fewer people have the money to spend on lavish holiday gifts.  The upshot is that the market is tightening, … Read More