What is PPC?

If you are looking for ways to improve your reach on the web and bring more clients or customers to your door, you may have considered PPC, or pay-per-click, marketing.  If you have not heard of PPC or are not sure if it is right for you, read on to learn the facts.  Then, talk to your Internet marketing professional at Caldiatech about creating a program that is right for you!

What Is PPC and How Does It Work?

PPC or pay-per-click is a type of marketing in which advertisers must pay a fee whenever one of their ads is “clicked” on by a visitor to a website.  It can be used as a standalone marketing tool or incorporated with other web strategies to increase your website traffic.

Where Should I Place PPC Ads?

There are several ways to find spots to place PPC ads, but one of the most popular and straightforward is to place your PPC directly on search engines.  Not only does this promote your content quickly, but it also helps people who are looking for your services find you whenever they search for a particular term.  In a sense, this functions as a support for your overall SEO campaign and either adds to or supports your keyword choices for other types of search engine optimization.

How Do I Get My Ads on Google, Bing, or Other Search Engines?

In simple terms, you must pay for the privilege of having your PPC hosted on a search engine.  This means that you will be charged every time someone clicks on one of your ads.  While this may sound expensive, it can pay you back many times over for your investment if your spot is featured on a popular search term.  Most advertisers realize that, unless they reach the first page of a search engine’s rankings, their advertising campaign will not be as successful as they hoped.

Which PPC Model Should I Use?

While there are several types of PPC models, by far the most popular advertising system is Google Ads.  Because Google Ads allows those who bid on its keywords to appear at the top of its search engine results, competition for those spots can be fierce.  Google not only uses a price for these results, but also looks at keyword relevance, quality of content, and the size of the bid.

Google Ads uses something called Ad Rank, a numerical value calculated by multiplying your Quality Score, which is made up of several factors, and the CPC bid, or the amount you are willing to pay.  Therefore you cannot simply “buy” your way to the top; you must also have relevant content and good keyword placement.  Only websites that meet these stringent requirements can benefit from Google’s PPC models.  Other web browsers have their own metrics, but all are similar to Google’s.

If you are considering a pay-per-click campaign, contact the professionals at Caldiatech.  We can review your website material and make suggestions based on the current trends in PPC marketing.  Call us today to learn more!

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