There’s no doubt about it: for companies to survive in the competitive landscape on today’s markets, they must keep up with the trends – especially when it comes to marketing. In this article, we’ll talk about the personal customer experience – one of the most important trends out there – and how you can make it work for your company.
Personalized Customer Experience at a Glance
No getting around it: the digital age has revolutionized the way we buy things and do business. One aspect of business that has stuck around, though, is the importance of the personal touch. If you’re knowledgeable about your customer’s purchasing history and have a good understanding of what they’re after, you have a far better chance of turning that customer into an advocate for your business.
How to Get to Know Your Customers
Here are a few simple ways you can get to know your customers better and begin to move beyond generic marketing messages.
- Leverage Social Media
You probably already use social media in your business operations, but you can do far more than simply posting ads or specials about your services and products.
There’s tons of profile data about your customers there for you– including email addresses, interests, friends, likes, locations. This information can be passed along to a third-party to generate tailored personal digital experiences for them.
- Only Ask for What You Need During Registration
A survey from 2010 revealed that 83% of customers felt that transparent and honest practices were very important to them in building trust with a brand. When you’re asking for information on your site – especially during registration – only ask for what you really need.
To encourage registration, give customers an incentive, including discounts, alerts on new products and sales, etc.
- Get Mobile
More people are buying on mobile devices than desktop computers. Research indicates that 67% of likely consumers are more like to make a purchase from a site that is mobile-friendly. - Get Into the Conversation
When a (potential) customer asks a question or leaves a comment on one of your social media platforms, engage in conversation with them. Even a simple “thank you” can go a long way to getting the point across that you truly care about the customer experience.
Caldiatech Can Help You Optimize Your Social Media Needs
Here at Caldiatech, we have an affinity for working with entrepreneurs and small business owners – mainly because we’re one of them! If you’re unsure how to capitalize on social media marketing, we’d love to talk with you. Call Caldiatech at 800-728-1441 today for a free consultation!!