Make Sure You’re Not Doing This on Social Media

If you’re running your business’s social media activity, chances are good that you already know there is a huge difference between doing that and sharing news from your personal accounts.

Whether you prefer Facebook, Instagram or Twitter – or all three – there are definitely things you should avoid while growing your online community. In this article, we’ll discuss a few.

Read MoreMake Sure You’re Not Doing This on Social Media

Find Out How You Can Use Halloween To Get New Customers

With Halloween just around the corner, businesses large and small have a fantastic opportunity to capitalize and attract new customers. After the long summer months, consumers are reading to welcome in the fall season.

Because Halloween is on a Monday this year, we’ll share a few tips for how you can attract new customers to your business during the work week.

Read MoreFind Out How You Can Use Halloween To Get New Customers

Find Out How WordPress Just Made SEO Easy!

In early October, WordPress added “Advanced SEO Tools” to its programming. It’s actually a powerful trio of tools that will give business owners the abilities to:

  • Write custom meta descriptions for blog posts
  • Write custom title elements for different pages
  • See how a URL will look when shared on Facebook, Twitter, and other social media networks as well as how it will look in Google’s search results.

Read MoreFind Out How WordPress Just Made SEO Easy!

What’s Working for Small Business on Social Media?

Smart social media use can make a huge difference for small businesses at a significantly lower cost than traditional marketing. According to Social Media Examiner’s industry report, 92% of marketers working with small businesses said that social media is a crucial component of their marketing efforts.

As for the small businesses that are seeing a big ROI on their social media efforts, just what are they doing? The folks at SCORE, a nonprofit supported by the U.S. Small Business Administration, recently surveyed a host of small businesses to get a better understanding of their tactics. Below are a few highlights from SCORE’s findings.

Read MoreWhat’s Working for Small Business on Social Media?

Choosing the Right Shopping Cart for Your E-Commerce Site

Drawing customers to your business site is one thing. Getting them to check out with a completed purchase order is the overall goal. That’s why choosing the right shopping cart is so important. From providing online transaction management and saving customer information for repeat business, shopping carts play a crucial role in making your customers’ … Read More