There is a continual debate about whether SEO for law firms works to build strong client bases. On one hand, spending money on SEO for a lawyer’s website may seem wasteful when you can simply rely on “word of mouth.” On the other hand, you may have heard stories about how a good web development company rapidly increased the bottom line of a floundering law firm or took a firm from mediocre to thriving. Which is true, and, more importantly, can your law firm afford not to invest in professional advice on SEO strategy?
Has your business had an SEO checkup recently? If not, it might be time to consider having an SEO professional, like those at Caldiatech, look into your advertising strategy and help you identify areas of strength and weakness. The difference in your website traffic after a few changes to your SEO strategy could be astounding!
Many articles have been written about the cost of SEO or other internet marketing strategies, but have you ever asked yourself: what is the cost of not using SEO for my business?
Realistic Marketing in 2021
The year 2021 is full of unknowns, but one thing seems clear; online shopping is not likely to decrease any time soon. In 2020, more than 250 million people bought something digitally in the United States; that figure is expected to increase to nearly 275 million by 2024. While the most popular shopping categories are electronics, media (including books and video), and fashion, there is a “bleed-through” effect; as people become used to using the internet for goods, they also begin to look online for services.
Have you ever wondered what the “big deal” is about SEO? Perhaps you have heard that term thrown around and questioned why everyone seems to be so concerned about it. After all, if you create a strong, engaging website and offer your products for sale, won’t your customers naturally find you? Unfortunately, the answer is often “no.” This is not because your website is not engaging or dynamic, but because of that troublesome thing called “SEO.”
Where’s the first place you turn when looking to hire a new service? If you’re like the majority of Americans, your answer is probably “online.”
The same goes for any and all potential clients for your law firm. When in need of legal representation, you can be sure that people will almost always Google “law firms near me” before making a decision, so you need to be represented.
The challenge? Almost every other law firm is aware of this. As if the legal field wasn’t competitive enough already, now there is the online SEO space to battle over.
There’s no shortage of competition in the legal world. People are always in need of legal representation, and they have plenty of law firms to choose from.
Your law firm may be the perfect fit for a client’s needs, but you need to be discovered before you can prove that. In the past, advertising, billboards, and television commercials were an effective way for law firms to recruit new clients. But now, with everyone’s attention predominantly online, your law firm needs to have a strong SEO strategy to be discovered.
Of course, there is really no such thing as a “perfect” marketing strategy. In fact, it is even impossible to set up a marketing strategy that will work well for every type of business because companies have such varied needs. However, by following some basic rules, you can have the very best marketing strategy for … Read More
SEO experts have long measured keyword ranking in order to report back to customers on their websites’ progress. However, a recent report from SEO Moz gives 10 alternative metrics that may give a more accurate picture of how a website is fairing. Rank indexes. When it comes to keywords, tracking an index may be simpler … Read More
It is hard to know how to spend your advertising dollar when you receive so many conflicting messages. Should you focus on SEO? Perhaps a pay-per-click campaign? What about social media? It is easy to become confused when you hear so many different stories about what can work for your law firm or business. However, … Read More
It may seem incredible, but it has been known to happen–a home page or other important anchor page simply disappears from Google’s rankings overnight. When it does happen, clients sometimes do not know until the problem has been entrenched for some time, especially if they do not have someone monitoring their website performance on a … Read More