The True Cost of Skimping on SEO

Many articles have been written about the cost of SEO or other internet marketing strategies, but have you ever asked yourself:  what is the cost of not using SEO for my business?

Realistic Marketing in 2021

The year 2021 is full of unknowns, but one thing seems clear; online shopping is not likely to decrease any time soon.  In 2020, more than 250 million people bought something digitally in the United States; that figure is expected to increase to nearly 275 million by 2024.  While the most popular shopping categories are electronics, media (including books and video), and fashion, there is a “bleed-through” effect; as people become used to using the internet for goods, they also begin to look online for services.

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How SEO Works for Your Business

Have you ever wondered what the “big deal” is about SEO?  Perhaps you have heard that term thrown around and questioned why everyone seems to be so concerned about it.  After all, if you create a strong, engaging website and offer your products for sale, won’t your customers naturally find you?  Unfortunately, the answer is often “no.”  This is not because your website is not engaging or dynamic, but because of that troublesome thing called “SEO.”

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Best SEO Ideas for a Law Firm

Where’s the first place you turn when looking to hire a new service? If you’re like the majority of Americans, your answer is probably “online.”

The same goes for any and all potential clients for your law firm. When in need of legal representation, you can be sure that people will almost always Google “law firms near me” before making a decision, so you need to be represented.

The challenge? Almost every other law firm is aware of this. As if the legal field wasn’t competitive enough already, now there is the online SEO space to battle over.

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SEO for Law Firms

There’s no shortage of competition in the legal world. People are always in need of legal representation, and they have plenty of law firms to choose from.

Your law firm may be the perfect fit for a client’s needs, but you need to be discovered before you can prove that. In the past, advertising, billboards, and television commercials were an effective way for law firms to recruit new clients. But now, with everyone’s attention predominantly online, your law firm needs to have a strong SEO strategy to be discovered.

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How To Set Up The Perfect Marketing Strategy

Of course, there is really no such thing as a “perfect” marketing strategy. In fact, it is even impossible to set up a marketing strategy that will work well for every type of business because companies have such varied needs. However, by following some basic rules, you can have the very best marketing strategy for … Read More

Is Keyword Ranking the Best Metric To Report?

SEO experts have long measured keyword ranking in order to report back to customers on their websites’ progress. However, a recent report from SEO Moz gives 10 alternative metrics that may give a more accurate picture of how a website is fairing. Rank indexes. When it comes to keywords, tracking an index may be simpler … Read More

How To Stop Your Pages From Disappearing

It may seem incredible, but it has been known to happen–a home page or other important anchor page simply disappears from Google’s rankings overnight.  When it does happen, clients sometimes do not know until the problem has been entrenched for some time, especially if they do not have someone monitoring their website performance on a … Read More

What Do You Mean I Have To Pay For It?

If your SEO expert has not yet discussed paid social media advertising with you, hang on to your hat: the latest trend is to spend at least a portion of your advertising budget on social media channels rather than the old “pay-per-click” and targeted content aspects of paid marketing. Google now even says that the … Read More