Recent surveys suggest that 3.5 billion people, or about 45 percent of the population, interacts on social media each day. This number is heavily skewed toward younger users, but half of all “Baby Boomers” use social media on a regular basis. This type of interaction is unlike anything society has ever seen and has the potential to reach a vast audience in a very short space of time.
It’s not unusual for Facebook to be in the news, but recently the social media behemoth has been making headlines for all the wrong reasons. Coming clean to admit that user data has been anything but private, Facebook is obviously at a crossroads.
But is Facebook still a good place for businesses to do business? We’ll talk about it in this issue.
Data is a key component to business growth. Among the chief benefits to businesses being active on social media is the ability to measure data in real time.
In this issue, we’ll talk about ways you can use data gleaned from your social media profiles to grow your business.
The new year is just around the corner. With that in mind, we’ll share ways to seriously up your online marketing game for your business.
Get serious about your web design.
The cookie-cutter approach just doesn’t get it done anymore. The online competition among local businesses is fierce these days, and the web is definitely not a place for one-size-fits-all design.
Smart social media use can make a huge difference for small businesses at a significantly lower cost than traditional marketing. According to Social Media Examiner’s industry report, 92% of marketers working with small businesses said that social media is a crucial component of their marketing efforts.
As for the small businesses that are seeing a big ROI on their social media efforts, just what are they doing? The folks at SCORE, a nonprofit supported by the U.S. Small Business Administration, recently surveyed a host of small businesses to get a better understanding of their tactics. Below are a few highlights from SCORE’s findings.
If Instagram is not on your social media marketing plan, it should be. Two months after its launch in 2010, it had one million users. Right now, there are 500 million active users. It’s bigger than Twitter, which has 313 million active users.
In this article, we’ll share tips for how you can position your business for success on Instagram with compelling content, which can be tricky since so much emphasis on Instagram is placed upon imagery.
Among the few absolute truths in this world is this nugget: technology will never sit still. That being said, let’s take a look at online marketing trends to keep an eye on for the rest of 2016.
He Who is Mobile Will Rule: Mobile Optimization
Essentially mobile optimization is making sure that visitors using mobile devices can navigate your site effectively. Landing pages with a font that makes you squint does not make for a good experience.
As regular readers of our site already know, we’re huge proponents of helping businesses – big and small – to strengthen their brands through the sheer power of social media. In this article, we’re going to share a few more tips for making sure your brand’s reputation is as strong as it can be on social media.
- It’s all according to plan.
There’s much more to social media success than merely slapping up a Facebook status update or sending out a Tweet. In fact, each action you take on social media should be in line with a larger social media strategy. In other words, every comment, like, share or Tweet you make should revolve around driving action towards the goals of your plan.
A recent study from the Pew Research Center tells us that 63 percent of Facebook and Twitter users get their news from those social media platforms. In this article, we’ll talk about why it’s so important for business owners to move beyond simply having a social media presence so that they are actually engaging their potential customers.
SOCIAL MEDIA OPTIMIZATION (SMO) AT A GLANCE
Before we go any further, it’s important that you think of social media outlets like Facebook andTwitter as much more than gathering places for family and friends to share photos of their dinner plates and pets.
An online community is a group of users who have something in common. Hopefully, your online community will be composed of users who all want something that you have: products, services or information. How do you identify your own special online community and build it through the use of social media and other methods?
In order to build the right online community, it is important to first answer a few questions, such as: