Social media may be one of the most powerful vehicles for advertising ever invented. In the past, most advertising depended upon placing your message in the right spots to be noticed by potential clients and customers. With social media algorithms, your customers are driven straight to your message without ever searching for it, based on their previous browsing behavior.
A business must always be on top of the latest trends to stay competitive in any market, and the use of social media is no exception. A recent memo from Facebook outlines the company’s plans to move to video-based rather than photo-based content, according to an article in SEO Journal. What this means for small businesses is a change in handling social-media-driven advertising.
Many business owners are very busy and do not see much benefit to taking their valuable time to interact with social media for their business’s web page. On the other hand, they understand that social media use is skyrocketing and that most successful businesses utilize the power of social media to enhance their company’s performance. How can you make an informed decision as to what social media to use, how often to use it, and what to do with it? Here are some tips on using social media for your business that will allow you to get the most benefit from these unique platforms without taking too much of your valuable time and effort.
Recent surveys suggest that 3.5 billion people, or about 45 percent of the population, interacts on social media each day. This number is heavily skewed toward younger users, but half of all “Baby Boomers” use social media on a regular basis. This type of interaction is unlike anything society has ever seen and has the potential to reach a vast audience in a very short space of time.
It’s not unusual for Facebook to be in the news, but recently the social media behemoth has been making headlines for all the wrong reasons. Coming clean to admit that user data has been anything but private, Facebook is obviously at a crossroads.
But is Facebook still a good place for businesses to do business? We’ll talk about it in this issue.
Data is a key component to business growth. Among the chief benefits to businesses being active on social media is the ability to measure data in real time.
In this issue, we’ll talk about ways you can use data gleaned from your social media profiles to grow your business.
The new year is just around the corner. With that in mind, we’ll share ways to seriously up your online marketing game for your business.
Get serious about your web design.
The cookie-cutter approach just doesn’t get it done anymore. The online competition among local businesses is fierce these days, and the web is definitely not a place for one-size-fits-all design.
Smart social media use can make a huge difference for small businesses at a significantly lower cost than traditional marketing. According to Social Media Examiner’s industry report, 92% of marketers working with small businesses said that social media is a crucial component of their marketing efforts.
As for the small businesses that are seeing a big ROI on their social media efforts, just what are they doing? The folks at SCORE, a nonprofit supported by the U.S. Small Business Administration, recently surveyed a host of small businesses to get a better understanding of their tactics. Below are a few highlights from SCORE’s findings.
If Instagram is not on your social media marketing plan, it should be. Two months after its launch in 2010, it had one million users. Right now, there are 500 million active users. It’s bigger than Twitter, which has 313 million active users.
In this article, we’ll share tips for how you can position your business for success on Instagram with compelling content, which can be tricky since so much emphasis on Instagram is placed upon imagery.
Among the few absolute truths in this world is this nugget: technology will never sit still. That being said, let’s take a look at online marketing trends to keep an eye on for the rest of 2016.
He Who is Mobile Will Rule: Mobile Optimization
Essentially mobile optimization is making sure that visitors using mobile devices can navigate your site effectively. Landing pages with a font that makes you squint does not make for a good experience.