social media marketing

The Essential Content Your Law Firm Website Needs

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Your legal practice’s online platform is the gateway for prospective clients seeking information about you as a legal professional and the services you offer. To maximize its effectiveness, your website must cater to both human visitors and search engine algorithms. Here are the four essential pages to include on your law firm website: 1. Homepage … Read More

Relevant Content Continues to Be The Driving Factor in Search Engine Rankings

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Despite common misconceptions, there seems to be no perfect formula for search rankings. In fact, Google itself debunks the myths of ranking formulas, urging focus on user experience over SEO shortcuts. Third-party SEO tools often claim to have formulas that guarantee success, but Google clarifies that there is no universal ranking formula. These claims are … Read More

How To Utilize Social Media Successfully For Your Business

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Despite the proliferation of social media, many business owners are still unsure whether or not to use it to promote their companies.  Too many of them have heard horror stories about social media use gone wrong, and others are simply too tired to learn yet another “gimmick” to advertise their companies.  However, thinking this way about social media may block you from seeing its full benefits.  Social media as advertising is useful, but its real purpose is to put you in direct contact with your customer or client base and allow you to interact with them on a level not previously possible with other advertising methods.

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Do You Need To Be Verified on Social Media?

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While most people were unaware, a war began on Twitter, Facebook, and Instagram–over verification status.  As strange as it may seem, this topic has become a hot button for those using the three platforms.  Should users have to pay to have their status verified?  Is having a verified status seen as a good thing, or will potential clients shun businesses that do so?

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Should You Invest in Social Media Advertising?

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Social media may be one of the most powerful vehicles for advertising ever invented.  In the past, most advertising depended upon placing your message in the right spots to be noticed by potential clients and customers.  With social media algorithms, your customers are driven straight to your message without ever searching for it, based on their previous browsing behavior.

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Moving to Video-Based Social Media Content

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A business must always be on top of the latest trends to stay competitive in any market, and the use of social media is no exception.  A recent memo from Facebook outlines the company’s plans to move to video-based rather than photo-based content, according to an article in SEO Journal.  What this means for small businesses is a change in handling social-media-driven advertising.

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How Social Media Use Gives Your Website Power

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Many business owners are very busy and do not see much benefit to taking their valuable time to interact with social media for their business’s web page.  On the other hand, they understand that social media use is skyrocketing and that most successful businesses utilize the power of social media to enhance their company’s performance.  How can you make an informed decision as to what social media to use, how often to use it, and what to do with it?  Here are some tips on using social media for your business that will allow you to get the most benefit from these unique platforms without taking too much of your valuable time and effort.

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Do You Need to Use Social Media On Your Law Firm’s Website?

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social media, social media marketing, social media optimization, social media management, Design Rush, Caldiatech

Recent surveys suggest that 3.5 billion people, or about 45 percent of the population, interacts on social media each day.  This number is heavily skewed toward younger users, but half of all “Baby Boomers” use social media on a regular basis.  This type of interaction is unlike anything society has ever seen and has the potential to reach a vast audience in a very short space of time.

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Should Businesses Still Use Facebook?

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It’s not unusual for Facebook to be in the news, but recently the social media behemoth has been making headlines for all the wrong reasons. Coming clean to admit that user data has been anything but private, Facebook is obviously at a crossroads.

But is Facebook still a good place for businesses to do business? We’ll talk about it in this issue.

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