Social media has the potential to exponentially increase your business’s advertising outreach in a very short amount of time. In fact, possibly no other advertising medium has the raw power that social media offers! However, many businesses either ignore social media entirely or make very little use of it in their advertising plan. There can be several reasons for this:
smo and seo
SEO for Law Firms
There’s no shortage of competition in the legal world. People are always in need of legal representation, and they have plenty of law firms to choose from.
Your law firm may be the perfect fit for a client’s needs, but you need to be discovered before you can prove that. In the past, advertising, billboards, and television commercials were an effective way for law firms to recruit new clients. But now, with everyone’s attention predominantly online, your law firm needs to have a strong SEO strategy to be discovered.
What Do You Mean I Have To Pay For It?
If your SEO expert has not yet discussed paid social media advertising with you, hang on to your hat: the latest trend is to spend at least a portion of your advertising budget on social media channels rather than the old “pay-per-click” and targeted content aspects of paid marketing. Google now even says that the … Read More
Not Again! Businesses Less Than Impressed with Facebook Changes
http://www.webpronews.com/facebook-is-messing-around-with-the-news-feed-again-heres-whats-changing-2013-08 It seems we just got word that News Feed was changing in Facebook when we have been hit with yet another series of changes in the visibility of posts. Business owners who are relying on Facebook to reach potential clients are already complaining about the new format and struggling to understand the changes that … Read More
What Do SEO People Actually Do?
If you are considering “SEO” for your website, you probably have some questions. The first ones might be, “What in the world is SEO and what is it you actually do?” For the lay person, SEO can be very confusing. Here is a primer to give you some information to make a decision on whether … Read More
Do Your Headlines Grab Your Readers?
If not, you may be losing more traffic than you think. A recent study found that the more explicit a headline is in terms of reader takeaway, the more likely the reader is to click on it and actually read the content. Every Piece Counts Search engine optimization is far more than simply adding keywords … Read More