While most people were unaware, a war began on Twitter, Facebook, and Instagram–over verification status. As strange as it may seem, this topic has become a hot button for those using the three platforms. Should users have to pay to have their status verified? Is having a verified status seen as a good thing, or will potential clients shun businesses that do so?
As the owner of a website, you do not always need to know everything that goes on “behind the scenes” to elevate your search engine rankings. Most business owners do not really want or need to understand how websites are coded or what types of markup give the best results. However, it is important to understand the basics of what Google and other search engines are looking for so that you can understand why your website is–or is not–ranking well in search engine results.
One easy way to begin understanding these complex issues is to look at what Google calls “Core Web Vitals.” These are three metrics that measure important factors for a website such as interactivity, loading time, and visual stability. By understanding these important points, you can more easily discuss what needs to change on your website with your webmaster or SEO professional.