Have you ever wondered what the “big deal” is about SEO? Perhaps you have heard that term thrown around and questioned why everyone seems to be so concerned about it. After all, if you create a strong, engaging website and offer your products for sale, won’t your customers naturally find you? Unfortunately, the answer is often “no.” This is not because your website is not engaging or dynamic, but because of that troublesome thing called “SEO.”
Almost daily, we see examples in the press of companies that have gotten themselves into trouble through their use of social media. Whether it is a controversial Twitter post, a Facebook contest that ended with unsatisfied patrons, or a blog post with incorrect information, companies are finding out that social media can be a great tool when used wisely, and a dangerous one when used improperly.