If you are a law firm or other business suffering in the doldrums of the dreaded “second page” of Google search results, you probably already know that traffic is slow to nonexistent for your website. However, you may be unsure how to boost traffic and help visitors find your website. At Caldiatech, we believe in attacking this problem by looking at several factors that impact the number and type of visitors to your site. We don’t just want to boost your numbers; we want to make sure that the people finding your website are the ones you want to engage—in other words, potential clients.
Does My Legal Website Need A Blog?
If you are like most attorneys, you have been encouraged by colleagues and advertisers to add a blog to your website, but perhaps you never really considered it a useful way to enhance your firm’s business. After all, blogging takes time and effort. Is it really worth it to add a blog to your legal website?
Blogging can be a feature of your website that accomplishes several simultaneous goals, but it must be done correctly with attention to SEO conventions, link, and keyword saturation, and proper keyword usage. Without these details, your blog is unlikely to help you grow your business or lead potential clients to your door. Because blogging is an investment, you naturally want to know what it can do for you before you invest time and budget into the process.
CRM Is Key To Building Strong Business
Are you aware that information is your biggest strength? What you do with the information you have can make or break your business. Knowing that your customers can provide you with insightful knowledge means that you can take advantage of this information to build strong strategies for improving your business.
Microsoft® Dynamics CRM online is a program that helps your organization gather, manage and track all the information you will ever need about leads, prospects, customer and accounts, and C3IT can help you use it effectively! This CRM gives you a complete and holistic view of your sales cycle. With the help of Microsoft® Dynamics CRM, you can:
How to Secure Your Site From Malware
One of the most frustrating things for owners of websites is the potential damage that can be done by malware.
If not caught and removed in time, some malware programs have the ability to corrupt your files, steal your passwords and data, and access your stored contacts.
Find Out Why WordPress Makes Good Business Sense
There are reasons – compelling ones – for why WordPress is dominating when it comes to website development for businesses and organizations. From its functionality and versatility to its security and affordability, WordPress has grown from simple blog hosting to be the program of choice for the creation of websites and mobile applications. How Many … Read More
As Google+ Fades Out, Google My Business Strengthens
In early October, Google officials confirmed they were discontinuing the consumer version of Google+. If all goes according to plan, the phase-out should be complete by August of this year. Keep in mind that the corporate version of Google+ will still be available.
With the sun setting of Google+, though, is a renewed emphasis on Google My Business (GMB).
What To Do About “Not Secure” Warning in Chrome
With its latest update to Chrome, Google is calling out sites that have unencrypted connections. For sites using the HTTP protocol, a “Not Secure” warning will appear in the pages address bar. For potential customers, seeing the Not Secure notice can quickly lead to a lack of confidence that their information will be safeguarded. And that’s not good for business.
In this issue, the business technology experts with Caldiatech will explain the difference between HTTP and HTTPS protocols, and why it’s vitally important for the growth of your business.
Getting The Most From Your Domain Name
The importance of your business domain name cannot be understated. In essence, the domain name is the first impression of your business by potential customers. Once you settle on a domain name you’re comfortable with, though, it should not be limited merely to your business’s website address.
In this issue, the business technology experts with Caldiatech will share ways you can utilize your domain name across different platforms for maximum impact.
You’ll Never Guess Why Hackers Target Small Businesses
There’s been a “sharp increase in hackers and adversaries targeting small businesses.” That’s a quote in Inc.magazine from a representative of the U.S. Department of Commerce’s National Institute of Standards and Technology. Why do hackers target small businesses? Because they feel that the “little guy” probably doesn’t take cybersecurity seriously. In this issue, the San … Read More
What You Need to Know About Google’s Featured Snippets
For businesses, being at the top of a Google search page is where it’s at. Statistics tell us that the first page of a Google search return can capture over 90% of traffic clicks business owners are aiming for.
The prime real estate on a Google search return, of course, is the Featured Snippet…that framed summary that usually appears at the top of the page or just below the paid ad. But does not being in the Featured Snippet significantly hurt your online business?