Many business owners are very busy and do not see much benefit to taking their valuable time to interact with social media for their business’s web page. On the other hand, they understand that social media use is skyrocketing and that most successful businesses utilize the power of social media to enhance their company’s performance. How can you make an informed decision as to what social media to use, how often to use it, and what to do with it? Here are some tips on using social media for your business that will allow you to get the most benefit from these unique platforms without taking too much of your valuable time and effort.
If you are a small business owner, you already know that advertising can quickly take up a significant portion of your budget. However, you may not know that there are ways to ensure that your advertising investments pay off in real returns through the use of online resources. When it comes to advertising in today’s … Read More
Have you ever felt that your technology manager isn’t listening to you?
Some technology companies take the approach that “the less the client knows, the better.” This wrongful attitude springs from a lack of understanding of client needs as well as a belief that clients cannot understand the technical aspects of Internet marketing. This is simply untrue, and at Caldiatech we include our clients in every aspect of their online growth.
It’s common knowledge that we live in a digital world. As individuals, everything we post, comment on, or are tagged in online makes up our web presence, which is also called a digital footprint. The same thing applies to businesses.
A digital footprint refers to how your company is represented across the internet, beyond just your website. Social media accounts, blogs, customer reviews, and even mentions on other websites all make up your digital footprint. All the information you share online creates a “persona” for your business, so potential customers are able to get to know you as an organization. A strong, positive digital footprint is something that can greatly impact your success.
Every day, there are more than 3.5 billion Google searches performed. That’s our new normal.
Recently, though, the way consumers perform their online searches has evolved – both at the human and search engine levels. How your business ranks in a Google search return has a huge impact on whether consumers utilize your services.
The new year is just around the corner. With that in mind, we’ll share ways to seriously up your online marketing game for your business.
Get serious about your web design.
The cookie-cutter approach just doesn’t get it done anymore. The online competition among local businesses is fierce these days, and the web is definitely not a place for one-size-fits-all design.
While we talk a lot about online marketing strategies, offline traditional marketing should not be ignored – especially at the local level.
In this article, we’ll talk about how you can have a unified marketing effort – online and offline – to strengthen your brand and grow your business at the local level.