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Tag Archives: content marketing

As you promote your business online, one of the keys to the success of your marketing efforts is to always be aware of the latest trends for what your online audience wants and how they want it. We’re talking specifically about content marketing, and in this issue, we’ll share a few of the fast-moving trends
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online community

http://moz.com/blog/identifying-online-community An online community is a group of users who have something in common. Hopefully, your online community will be composed of users who all want something that you have: products, services or information. How do you identify your own special online community and build it through the use of social media and other methods?
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marketing best practices

http://moz.com/blog/the-marketing-department-of-the-future If you are looking for a way to improve your company’s marketing techniques and bring them into line with 2015 standards and best practices, here are a few tips you should know about today’s marketing landscape and how to take full advantage of these opportunities:

writing content that works

http://moz.com/blog/write-authoritative-reports   Whether you are a law firm, a retail establishment or a service provider, writing content is important for your website. You may hire someone to write this content or do it yourself, but how do you know if it is really effective? The same rules that apply to writing effective SEO reports to clients
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audience analytics

http://moz.com/blog/know-what-your-audience-wants-before-creating-content-whiteboard-friday Before you invest a great deal of time, money and energy in a content creation campaign, it pays to do a bit of research to see what your audience really wants. How can you find out? There are several quick and reliable ways to take a pulse on what your users are looking for
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sponsored content

http://moz.com/blog/everything-you-need-to-know-about-sponsored-content Readily-accepted channels for content, such as SEO and PPC, deliver the best results to users at the right time, so is it really necessary to change our game plan? Actually, if you are still using the same content delivery methods, you may be in for a disappointment, according to experts. In the next few
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content marketing year in review

What new discoveries did 2014 bring to the content marketing field? This year saw several format changes that sparked interest, including the following: Local snapshots. A list, article or interactive map that focused and targeted a certain segment of the population was a very popular form of content this year. Many of the most popular
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Communicating ideas is at the bottom of every website design and creation of website content. No matter what your industry, you are communicating with others. Your website’s content says something to those who see it. As content evolves, customer taste does likewise. This means that customers demand more from your website, so you must be
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When you feel that you always have to come up with new, fresh content to keep your web rankings up, it can put a great deal of strain on you. Scaling, or the process of optimizing workflow, may include outsourcing content writing, but there is no reason you cannot write great content yourself when the
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content-marketing-strategy

http://moz.com/blog/the-greatest-misconception-in-content-marketing-whiteboard-friday Content marketing takes time but it can be one of the best ways to boost your brand, increase website traffic and ultimately heighten conversion rates.  However, the myths surrounding content marketing can negate the benefits of this powerful technique.  It is important that clients and SEO experts alike understand the power of content marketing
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