Learn About 4 Ways You Can Give Your Content Marketing a Boost

As you promote your business online, one of the keys to the success of your marketing efforts is to always be aware of the latest trends for what your online audience wants and how they want it.

We’re talking specifically about content marketing, and in this issue, we’ll share a few of the fast-moving trends that can mean whether or not a lead to your business site will be converted into a sale.

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Identify Your Own Online Community

http://moz.com/blog/identifying-online-community

An online community is a group of users who have something in common. Hopefully, your online community will be composed of users who all want something that you have: products, services or information. How do you identify your own special online community and build it through the use of social media and other methods?

In order to build the right online community, it is important to first answer a few questions, such as:

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Writing Content That Works For Clients

http://moz.com/blog/write-authoritative-reports

 

Whether you are a law firm, a retail establishment or a service provider, writing content is important for your website. You may hire someone to write this content or do it yourself, but how do you know if it is really effective? The same rules that apply to writing effective SEO reports to clients also apply in writing blog posts, web page content and other items that are intended to be used for public consumption.

Here are some simple rules to make your writing better:

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What Does Your Audience Want?

http://moz.com/blog/know-what-your-audience-wants-before-creating-content-whiteboard-friday

Before you invest a great deal of time, money and energy in a content creation campaign, it pays to do a bit of research to see what your audience really wants. How can you find out? There are several quick and reliable ways to take a pulse on what your users are looking for and create content that meets those needs.

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What Is Sponsored Content and Do I Need It?

http://moz.com/blog/everything-you-need-to-know-about-sponsored-content

Readily-accepted channels for content, such as SEO and PPC, deliver the best results to users at the right time, so is it really necessary to change our game plan? Actually, if you are still using the same content delivery methods, you may be in for a disappointment, according to experts. In the next few years, expect traditional content delivery models to slowly move aside for newcomers such as sponsored content.

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Creating the Best Content For Your Website

Communicating ideas is at the bottom of every website design and creation of website content. No matter what your industry, you are communicating with others. Your website’s content says something to those who see it. As content evolves, customer taste does likewise. This means that customers demand more from your website, so you must be willing to give it to them.

This means that you need more than just good content. You need to constantly come up with fresh ways to present that content so that you retain your clients’ interest. Content updates and refreshes can be just as important and just as effective as writing new content, so it is important to set up a regular rotation for your content to keep it new and exciting.

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Writing Great Content Is Possible

When you feel that you always have to come up with new, fresh content to keep your web rankings up, it can put a great deal of strain on you. Scaling, or the process of optimizing workflow, may include outsourcing content writing, but there is no reason you cannot write great content yourself when the need arises, even if you do not consider yourself an “author.”

Here are some tips to get you started generating great content that will enhance your SEO efforts.

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Content Marketing Truths to Help Business

http://moz.com/blog/the-greatest-misconception-in-content-marketing-whiteboard-friday Content marketing takes time but it can be one of the best ways to boost your brand, increase website traffic and ultimately heighten conversion rates.  However, the myths surrounding content marketing can negate the benefits of this powerful technique.  It is important that clients and SEO experts alike understand the power of content marketing … Read More