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Tag Archives: google search algorithm

topical links and seo

There is a great debate swirling around how topical links must be in order to give you the SEO value you want. Which links pack the most punch and deliver the highest quality for your website? Which links should you pursue and which ones do not really matter? Site vs. Page—Context Matters First, it is
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SEO ranking

Everyone has been scrambling to understand Google’s new algorithms, but it is quickly becoming clear that there is one ranking factor that many SEO experts are not utilizing: engagement. What Is Engagement? Most people immediately think of onsite engagement when they discuss the word, but overall web engagement is frequently ignored. In fact, many SEO
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“Panda” is the name given to the set of algorithms released by Google that are designed to filter poor content and penalize websites that do not follow Google’s guidelines. Now, the latest version of Panda began a “slow rollout” this week, according to Google sources, and is predicted to affect up to five percent of
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When Google rolled out its latest algorithm change, this one known by the ironic name of “Pigeon,” local SEO and organic rankings were affected. How do your provide support and sound advice in the wake of Google’s changes? What Happened With Pigeon? Pigeon changed several things including the calculations for distance around a search. In
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You have no doubt heard of Google’s “Panda Algorithm,” and you may have even heard that Panda looks for high-quality content, but what exactly is Panda looking for? In order to answer this question, we first must understand what Panda measures. The content issues surrounding originality, quality and interactivity are more easily understood when we
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Hummingbird optimization is no laughing matter, although many SEO experts have not realized its significance yet. When Moz recently polled 300 marketers about Google changes that affected their traffic, almost all of them cited Penguin and Panda but not Hummingbird. However, while Penguin and Panda specifically targeted webspam, Hummingbird may have even broader implications for
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blogging google algorithm

For awhile, it seemed that blogging was the bulletproof way to build links. Now, with new Hummingbird and Panda algorithm updates, some experts are decrying the use of blogs, particularly guest blogs. However, there is still a great deal of benefit to be gotten from blogging and guest blogging if it is handled correctly. In
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Google-Penguin-Update

The problem of Panda and Penguin penalties has been universally discussed and dissected. There is plenty of information available on what webmasters should do if their websites are given a penalty. However, recovery methodologies are not always followed, and risk mitigation is not always well-managed. It is up to webmasters not only to understand these
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google facebook twitter

Google’s Matt Cutts was recently interviewed and confirmed that Google crawls Facebook and Twitter results just as it does other pages. The search engine giant uses the same rules for crawling and indexing these results as for other pages, according to Cutts. No Special Treatment However, what Google does not do is include the number
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google duplicate content

Confusion has always surrounded what type of content is acceptable by Google when it comes to duplication.  Can you copy “legal boilerplate” such as a Privacy Policy page or will that earn you a strike from the search engine giant?  Can you copy page-to-page from one website to another if you want to use the
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