Social media is an extremely powerful tool to help you grow your business, but many business owners do not take advantage of this amazing resource. This may be because they lack the skill to successfully manage social media. It could also be because they simply do not understand all the ways social media can help a business get noticed by potential customers and clients. No matter what the reason, ignoring social media in today’s market is essentially leaving money on the table. With a solid social media plan, you can keep your business active and growing with the help of Facebook, Twitter, Google Plus, LinkedIn, Pinterest, and other platforms.
Some small- to medium-sized businesses struggle with a basic question: what is the most cost-effective way to handle IT? In some cases, they may believe that it is easier to hire a part-time or full-time dedicated IT employee to handle not only their digital resources but also their internet-based marketing than to outsource these jobs. The question becomes: does it make sense to pay an employee for this work, or should I consider outsourcing this job to a contractor?