You may have been told that you need a website review. Many business owners dread this process because they do not really understand what happens during this process. What does it mean, exactly, to have your website reviewed? What are the steps that are taken, and what will happen after the review?
While most business owners understand the need for online advertising in today’s competitive market, many are understandably worried about the idea of creating video content for their advertising campaigns. After all, most of us are not directors or producers! However, with just a bit of planning and the use of the right tools, video content can be much easier to create than you think, and using it can give a healthy boost to almost any type of business.
There is a continual debate about whether SEO for law firms works to build strong client bases. On one hand, spending money on SEO for a lawyer’s website may seem wasteful when you can simply rely on “word of mouth.” On the other hand, you may have heard stories about how a good web development company rapidly increased the bottom line of a floundering law firm or took a firm from mediocre to thriving. Which is true, and, more importantly, can your law firm afford not to invest in professional advice on SEO strategy?
Has your business had an SEO checkup recently? If not, it might be time to consider having an SEO professional, like those at Caldiatech, look into your advertising strategy and help you identify areas of strength and weakness. The difference in your website traffic after a few changes to your SEO strategy could be astounding!
Most new business owners have a strong interest in quickly building their businesses. Because of this, they sometimes succumb to the myth that you have to invest in expensive advertising, even if you have to borrow money to do so. The truth is that, with the right SEO company, you can often grow your business quickly without spending more than you budgeted for advertising. The key is to find the right SEO professional who can assess your market and guide you to the most profitable online advertising strategies so that you can maximize your return on investment and see immediate results in your client contacts.
Happy New Year! As we move into 2022, it is time to look back on the challenges of 2021 and make a plan to move forward in 2022, making it the best year ever for your business! The Challenging Year One word that stands out as we review 2021 is “challenging.” Between the pandemic, lockdowns, … Read More
The New Year is a great time to take stock of your SEO strategy and see if it is meeting your current needs. We all know that not only do our needs change, but over time our client base evolves as well. Customers who were once dedicated online shoppers on their laptops are now moving to mobile phones, and those who were resistant to using websites to seek out information now find they are the primary source for answering questions. Because your client base is always changing, your website and SEO strategy should also change to meet demands.
Choosing the right SEO company is about more than simply picking a group of professionals you like or the ones who give you the best price for their services. In many ways, you develop a working relationship with your web designer and SEO professional every bit as important as those with any of your co-workers. It is not an exaggeration to say that a good web professional can help to save a struggling business, while a poor one can bring down a successful company.
If you are looking for a way to bring more potential clients to your door, word-of-mouth and your website are probably your two best resources. While you have a great deal of control over the experience people have with your firm, leading to good word-of-mouth advertising, you have less control over the Internet. For this reason, it is imperative that you have a well-designed, functional website and utilize the power of SEO to drive traffic to your site.
What goes into creating a content-rich site that will not only draw visitors but lead them to contact your firm and hopefully become clients? There are several factors that go into building a search-engine-friendly website that you should consider when hiring a designer:
Where’s the first place you turn when looking to hire a new service? If you’re like the majority of Americans, your answer is probably “online.”
The same goes for any and all potential clients for your law firm. When in need of legal representation, you can be sure that people will almost always Google “law firms near me” before making a decision, so you need to be represented.
The challenge? Almost every other law firm is aware of this. As if the legal field wasn’t competitive enough already, now there is the online SEO space to battle over.