Search engine optimization, or SEO, is one of the most important pieces of the puzzle when it comes to a business’s online presence. These days, the vast majority of people turn to search engines when looking to hire a service or patronize a business. Because of this, prioritizing your appearance in search results is especially important. The concept is simple: help your website climb up the ranks in search results, get more visibility and web traffic, and thus more business.
If you work in law, you’re well aware that it’s fiercely competitive. There are always potential clients in need of legal assistance, but they also have a plethora of firms to choose from.
When people in need of legal assistance are considering their options, one of the first places they turn is online. This is true for almost every business, including law firms! How can you increase your chances of getting in front of their eyes? Our advice: start with SEO. In order to reach more people, you need to be well-represented online.
In this digitally-dominated world, taking advantage of all the SEO services/SEO agencies out there is important for your law firm’s online success. If you’re not convinced, here are just a few reasons why you should hire SEO services for your law firm’s website.
SEO: the new necessity in the business world. More and more professionals around the planet are starting to understand the immense importance of SEO for their websites. And, to meet this need, more and more SEO services and SEO agencies are popping up everywhere. From full-scale companies with dozens of staff to a home-grown startup, there is no shortage of options.
The size and capabilities of these SEO services run the gamut: some SEO companies offer expansive packages for a significant price, while others are very basic and affordable. With so many SEO agencies to choose from, how can you make sure you choose a good one? Here are three ways you can tell an SEO service or SEO agency is of quality and worth working with!
As we surf the web, we love to take advantage of shortcuts. Hyperlinks – known simply as “links” these days – are the epitome of a shortcut.
In this article, we’ll talk about the importance of including hyperlinks on your business site and how doing so can improve your business’s online reputation.
In early October, WordPress added “Advanced SEO Tools” to its programming. It’s actually a powerful trio of tools that will give business owners the abilities to:
- Write custom meta descriptions for blog posts
- Write custom title elements for different pages
- See how a URL will look when shared on Facebook, Twitter, and other social media networks as well as how it will look in Google’s search results.
A recent Caldiatech blog shared search engine optimization (SEO) trends that had been noticed at the half-way mark of 2016. The overriding point was that SEO practices – like just about every other technology-related tool – is forever in a state of flux.
With this entry, we’re going to touch on a few SEO techniques that have overstayed their welcome yet are still being used by many businesses and organizations.
We’re already well past the halfway mark in 2016, and there is a host of trends related to search engine optimization (SEO) trends we’ve picked up on.
- Out-of-the-box SEO keeps getting better.
Just like everything related to technology, SEO is growing by leaps and bounds. In fact, there’s a host of widgets and tools at the disposal of webmasters to use with minimal manual input. Such tools are crucial to ensure site optimization shortly after launch.
We’ve talked recently about pay per click (PPC) marketing and how it can help your business take off. This entry is aimed at the PPC DIYer, and is specifically provided to help you avoid some of the most common pitfalls of PPC marketing.
Ignoring Your Landing Page
Before you push your campaign live, you can prevent a lot of unintended harm to your business by testing every bit of plan – especially the landing page.