Many Facebook page owners woke up recently to an upsetting fact: their Total Reach had dropped suddenly. For pages that rely on organic reach to maximize their ad budgets, like many small businesses do, this was very bad news indeed. However, it does not have to be bad news at all if you know how … Read More
Google’s Matt Cutts was recently interviewed and confirmed that Google crawls Facebook and Twitter results just as it does other pages. The search engine giant uses the same rules for crawling and indexing these results as for other pages, according to Cutts. No Special Treatment However, what Google does not do is include the number … Read More
Does your law firm or company sponsor charitable efforts, a local sports team or some other group? If so, you may be missing out on a huge marketing opportunity if you do not share this information with others. People like to do business with someone who supports the same things they support, so sharing your … Read More
The most important thing you can have on your web pages from a marketing standpoint is good content. You should view your content as an asset, a marketing tool that you use to draw visitors to your website and convert them into loyal supporters of your brand, product or service. Too many businesses think of … Read More
Confusion has always surrounded what type of content is acceptable by Google when it comes to duplication. Can you copy “legal boilerplate” such as a Privacy Policy page or will that earn you a strike from the search engine giant? Can you copy page-to-page from one website to another if you want to use the … Read More
