Should You Invest in Social Media Advertising?

Social media may be one of the most powerful vehicles for advertising ever invented.  In the past, most advertising depended upon placing your message in the right spots to be noticed by potential clients and customers.  With social media algorithms, your customers are driven straight to your message without ever searching for it, based on their previous browsing behavior.

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How Social Media Use Gives Your Website Power

Many business owners are very busy and do not see much benefit to taking their valuable time to interact with social media for their business’s web page.  On the other hand, they understand that social media use is skyrocketing and that most successful businesses utilize the power of social media to enhance their company’s performance.  How can you make an informed decision as to what social media to use, how often to use it, and what to do with it?  Here are some tips on using social media for your business that will allow you to get the most benefit from these unique platforms without taking too much of your valuable time and effort.

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How Social Media Helps Your Business

Social media is an extremely powerful tool to help you grow your business, but many business owners do not take advantage of this amazing resource.  This may be because they lack the skill to successfully manage social media.  It could also be because they simply do not understand all the ways social media can help a business get noticed by potential customers and clients.  No matter what the reason, ignoring social media in today’s market is essentially leaving money on the table.  With a solid social media plan, you can keep your business active and growing with the help of Facebook, Twitter, Google Plus, LinkedIn, Pinterest, and other platforms.

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Is Your Customer Experience Personalized?

There’s no doubt about it: for companies to survive in the competitive landscape on today’s markets, they must keep up with the trends – especially when it comes to marketing. In this article, we’ll talk about the personal customer experience – one of the most important trends out there – and how you can make it work for your company.

Personalized Customer Experience at a Glance

No getting around it: the digital age has revolutionized the way we buy things and do business. One aspect of business that has stuck around, though, is the importance of the personal touch. If you’re knowledgeable about your customer’s purchasing history and have a good understanding of what they’re after, you have a far better chance of turning that customer into an advocate for your business.

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Emphasize Local When Thinking Social

Having an online presence is a great way to reach customers on the other side of the country or even the world – but what about using it to optimize your local presence? In this article, we’ll talk about how.

Why Focus on Local

Unless you’re a national chain, chances are good that the key to your business’s success is the development of a loyal roster of patients from your own community. To do that, you need to be in tune with local issues and needs.

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It’s About The Goals, Not The Methods

You have such a dazzling array of nifty little tools at your disposal when it comes to SEO marketing that it is easy to get bogged down in the tools rather than the end goals.  However, all the neat programs in the world will not save a floundering web page if you do not focus … Read More

SEO Industry Changes

What has happened to the SEO industry in the past few years?  It is easier to say what has not happened:  it has not remained static.  The changes in SEO strategy have been so fundamental and far-reaching that it is safe to say that SEO is not the same industry it was ten years ago. … Read More