Have you ever wondered why some websites seem to speak to potential clients while others simply drive them away? Many people assume that an attractive website depends on the latest new graphics, apps and other “bells and whistles,” but in reality great content is what keeps people coming back to your website over and over again.
Social media has the potential to exponentially increase your business’s advertising outreach in a very short amount of time. In fact, possibly no other advertising medium has the raw power that social media offers! However, many businesses either ignore social media entirely or make very little use of it in their advertising plan. There can be several reasons for this:
Google recently introduced customer acquisition goals for ads, which will now allow for better targeting of new clients by those who use this service. Google is offering two options for these goals: New Customer Value and New Customer Only. Each supports a different objective in target marketing, while both allow for the calculation of the cost of acquiring new clients and customers.