According to the experts, the nofollow tag is a useful little tool that can help you manage your SEO campaign effectively by blocking some tags from being picked up on by search engines. While this may seem counterintuitive, there are good reasons not to count certain links as “votes” for search engines. In The Old … Read More
A recent article outlined a very real problem facing small advertisers who might try PPC as a way to up their market share. Both Google and Microsoft supposedly have policies in place known as “Double Serving” that prevent large companies from edging out small ones in PPC campaigns, but it turns out that these policies … Read More
According to the latest research on what consumers are looking for on the web, product searches have been taken over by fitness, mobile devices and gaming consoles. This leads experts to believe that this holiday season will see a run on these types of items to be given as gifts. These findings also have implications … Read More
We spend a lot of time thinking about our online advertising strategy, but recent studies have shown than 82 percent or more of the money companies spend on advertising actually occurs offline. Without a good way to track ROI on offline advertising, it is impossible to know if those efforts are bearing fruit or if … Read More
For those in the world of web marketing, at least for those concerned with how Google affects that field, the month of October has presented challenges to the way we find information. Google “went dark” on providing those who own web sites with information on Google Analytics as to which search terms people are using … Read More
