Search engine optimization, or SEO, is one of the most important pieces of the puzzle when it comes to a business’s online presence. These days, the vast majority of people turn to search engines when looking to hire a service or patronize a business. Because of this, prioritizing your appearance in search results is especially important. The concept is simple: help your website climb up the ranks in search results, get more visibility and web traffic, and thus more business.
Building a website was once a challenging and labor-intensive process. You had to start from scratch and have extensive coding knowledge in order to make even the simplest web page. There was nowhere near as many resources as there are today! Now, there are numerous free services that can do the hard work for you, allowing you to whip together a stunning, professional website within a matter of minutes.
While there are many options to choose from, one of the major website-making services is WordPress.