Emphasize Local When Thinking Social

Having an online presence is a great way to reach customers on the other side of the country or even the world – but what about using it to optimize your local presence? In this article, we’ll talk about how.

Why Focus on Local

Unless you’re a national chain, chances are good that the key to your business’s success is the development of a loyal roster of patients from your own community. To do that, you need to be in tune with local issues and needs.

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Why WordPress is the Right Choice for Your Business

When it comes to building your business’s website, you’d be hard-pressed to find a better content management system than WordPress. With more than 25 percent of the world’s websites based upon the WordPress platform, it is purposefully designed so that your web editing and publishing experience is as easy, efficient and effective as possible.

WordPress at a Glance

Put simply, WordPress is a content management system (CMS) that makes it easier for you to update and maintain your business’s site without having to go deep into the woods with HTML coding.

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Reach New Customers Through Social Media Optimization

A recent study from the Pew Research Center tells us that 63 percent of Facebook and Twitter users get their news from those social media platforms. In this article, we’ll talk about why it’s so important for business owners to move beyond simply having a social media presence so that they are actually engaging their potential customers.

SOCIAL MEDIA OPTIMIZATION (SMO) AT A GLANCE

Before we go any further, it’s important that you think of social media outlets like Facebook andTwitter as much more than gathering places for family and friends to share photos of their dinner plates and pets.

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SEO Gives Small Business Competitive Edge

It’s a pretty safe bet to assume that you’ve heard the phrase “SEO.” But what exactly is Search Engine Optimization and how can it help your business? In this article, we’ll tackle both of those questions, and share reasons why SEO is so important to the success of small businesses in particular.

SEO AT A GLANCE

In the simplest of terms, the goal of effective SEO is to drive qualified lead-generating traffic to your website. From the viewpoint of the business owner, the key phrase to remember is “qualified lead-generating traffic.”

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