Finding That Perfect Domain Name

For small businesses in just about any industry, the overriding goals are essentially the same: profitability, customer satisfaction and growth. One of the essentials required in meeting those goals is to have an effective online presence. While it can be easy to overlook, a business’s domain name can make all the difference in the world. … Read More

SEO Trends Mid-Way Through 2016

We’re already well past the halfway mark in 2016, and there is a host of trends related to search engine optimization (SEO) trends we’ve picked up on.

  • Out-of-the-box SEO keeps getting better.
    Just like everything related to technology, SEO is growing by leaps and bounds. In fact, there’s a host of widgets and tools at the disposal of webmasters to use with minimal manual input. Such tools are crucial to ensure site optimization shortly after launch.

Read MoreSEO Trends Mid-Way Through 2016

SEO Gives Small Business Competitive Edge

It’s a pretty safe bet to assume that you’ve heard the phrase “SEO.” But what exactly is Search Engine Optimization and how can it help your business? In this article, we’ll tackle both of those questions, and share reasons why SEO is so important to the success of small businesses in particular.

SEO AT A GLANCE

In the simplest of terms, the goal of effective SEO is to drive qualified lead-generating traffic to your website. From the viewpoint of the business owner, the key phrase to remember is “qualified lead-generating traffic.”

Read MoreSEO Gives Small Business Competitive Edge

Focusing Away from SEO?

SEO is definitely important, but the habit of focusing all of our attention on SEO topics may cause us to lose sight of the goal, which is to get and retain customers. In fact, sometimes it is best to focus away from SEO per se and instead focus on the overall idea of marketing, including both online and offline strategies in the “big picture.”

By Shifting the Focus, SEO Fits the Landscape

Most brands tend to make one of two mistakes: either they ignore SEO or they focus completely on inbound marketing. This is easy to understand, since most marketing agencies push their own products. If they are SEO-centric, the marketing firm likely focuses on SEO. If not, they tend to ignore it or even downplay its importance.

Read MoreFocusing Away from SEO?

When You Should Ignore The Expert’s Advice

The term “best practices” has become a buzzword in everyone’s mouth these days. However, many people think that “best practices” means you should always follow a certain set of rules or procedures, and this is not true. Best practices are designed to guide behavior in most situations, but there are times when you must break with the rules and do something different. It is important to know when you can safely ignore expert advice and take a different approach in your SEO practice.

Read MoreWhen You Should Ignore The Expert’s Advice