Social media may be one of the most powerful vehicles for advertising ever invented. In the past, most advertising depended upon placing your message in the right spots to be noticed by potential clients and customers. With social media algorithms, your customers are driven straight to your message without ever searching for it, based on their previous browsing behavior.
Have you ever felt that your technology manager isn’t listening to you?
Some technology companies take the approach that “the less the client knows, the better.” This wrongful attitude springs from a lack of understanding of client needs as well as a belief that clients cannot understand the technical aspects of Internet marketing. This is simply untrue, and at Caldiatech we include our clients in every aspect of their online growth.
As you promote your business online, one of the keys to the success of your marketing efforts is to always be aware of the latest trends for what your online audience wants and how they want it.
We’re talking specifically about content marketing, and in this issue, we’ll share a few of the fast-moving trends that can mean whether or not a lead to your business site will be converted into a sale.
The new year is just around the corner. With that in mind, we’ll share ways to seriously up your online marketing game for your business.
Get serious about your web design.
The cookie-cutter approach just doesn’t get it done anymore. The online competition among local businesses is fierce these days, and the web is definitely not a place for one-size-fits-all design.
While we talk a lot about online marketing strategies, offline traditional marketing should not be ignored – especially at the local level.
In this article, we’ll talk about how you can have a unified marketing effort – online and offline – to strengthen your brand and grow your business at the local level.
With Halloween just around the corner, businesses large and small have a fantastic opportunity to capitalize and attract new customers. After the long summer months, consumers are reading to welcome in the fall season.
Because Halloween is on a Monday this year, we’ll share a few tips for how you can attract new customers to your business during the work week.
Drawing customers to your business site is one thing. Getting them to check out with a completed purchase order is the overall goal. That’s why choosing the right shopping cart is so important. From providing online transaction management and saving customer information for repeat business, shopping carts play a crucial role in making your customers’ … Read More
In today’s world of marketing, email marketing is an essential component to just about any campaign. With that in mind, we’ll share in this article a few common mistakes that can quickly destroy any chance of getting the recipient to check out a business. Don’t overhype your subject line It’s fine to use the subject … Read More
Among the few absolute truths in this world is this nugget: technology will never sit still. That being said, let’s take a look at online marketing trends to keep an eye on for the rest of 2016.
He Who is Mobile Will Rule: Mobile Optimization
Essentially mobile optimization is making sure that visitors using mobile devices can navigate your site effectively. Landing pages with a font that makes you squint does not make for a good experience.