Lack Confidence About Your Business’s Online Presence? You’re Not Alone

If you’re not confident about your business’s overall online presence, you’re not alone. A new report written by the CEO of Web.com says that only 54% of small business owners feel “very confident” about their online efforts.

In this issue, we’ll talk about the report, and how partnering with experts like Caldiatech can boost your confidence level about your own business’s online marketing efforts.

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Find Out Which Social Media Channel is Right For Your Business

Social media, when used the right way, can be a powerful ally for businesses – especially smalls ones with fixed marketing budgets and owners who have little spare time. The mainstays like Facebook and Twitter are obviously well known, but what about the many others?

In this issue, we’ll provide a snapshot look at several social media outlets so that you’ll be in a much better position to decide if some or all are appropriate for your business presence.

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What’s Working for Small Business on Social Media?

Smart social media use can make a huge difference for small businesses at a significantly lower cost than traditional marketing. According to Social Media Examiner’s industry report, 92% of marketers working with small businesses said that social media is a crucial component of their marketing efforts.

As for the small businesses that are seeing a big ROI on their social media efforts, just what are they doing? The folks at SCORE, a nonprofit supported by the U.S. Small Business Administration, recently surveyed a host of small businesses to get a better understanding of their tactics. Below are a few highlights from SCORE’s findings.

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