Find Out How Twitter’s Moments Can Create Buzz About Your Business

In a previous issue, we shared ways to leverage Instagram’s Stories to boost your business. But why should users of Instagram have all the fun when Twitter has its Moments feature?

In this article, we’ll hone in on Twitter’s Moments, and talk about how it can be used to help your business.

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Learn From the Social Media Blunders of Others

On social media, brand reputations can be made and destroyed before you blink. That’s another reason why it’s crucial to partner with a social media management provider.

In this issue, with a bit of help from CNBC, we’ll take a look at some important lessons that were learned because of social media blunders by some pretty big brands.

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Lack Confidence About Your Business’s Online Presence? You’re Not Alone

If you’re not confident about your business’s overall online presence, you’re not alone. A new report written by the CEO of Web.com says that only 54% of small business owners feel “very confident” about their online efforts.

In this issue, we’ll talk about the report, and how partnering with experts like Caldiatech can boost your confidence level about your own business’s online marketing efforts.

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Find Out Which Social Media Channel is Right For Your Business

Social media, when used the right way, can be a powerful ally for businesses – especially smalls ones with fixed marketing budgets and owners who have little spare time. The mainstays like Facebook and Twitter are obviously well known, but what about the many others?

In this issue, we’ll provide a snapshot look at several social media outlets so that you’ll be in a much better position to decide if some or all are appropriate for your business presence.

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What’s Working for Small Business on Social Media?

Smart social media use can make a huge difference for small businesses at a significantly lower cost than traditional marketing. According to Social Media Examiner’s industry report, 92% of marketers working with small businesses said that social media is a crucial component of their marketing efforts.

As for the small businesses that are seeing a big ROI on their social media efforts, just what are they doing? The folks at SCORE, a nonprofit supported by the U.S. Small Business Administration, recently surveyed a host of small businesses to get a better understanding of their tactics. Below are a few highlights from SCORE’s findings.

Read MoreWhat’s Working for Small Business on Social Media?